The offer in your retargeting ad should match the user's intent

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Website Visitors (Broad): Anyone who visited your site. Good for general brand awareness.
Specific Page Viewers: Users who visited specific product pages, service pages, pricing pages, or blog posts.
Cart Abandoners: Users who added items to their cart but didn't complete the purchase. (Highest intent, highest ROI potential).
Form Abandoners/Partial Leads: Users who started filling out a form but didn't submit.
Engaged Social Media Users: People who liked, commented, shared, or watched videos on your social profiles.
Video Viewers: Segment by percentage watched (e.g., 25%, 50%, 75%, 95% of a video). Higher percentages indicate higher interest.
Past Purchasers/Customers: For cross-selling, upselling, or loyalty programs.
Time-Based Segments: Users who visited in the last 7 days vs. 30 days vs. 90 days. Their recency of interaction influences their intent.
2. Tailored Messaging & Creative (Ad Scent):
The ad creative and copy must be relevant to the user's previous interaction. This is where personalization shines.

For Cart Abandoners: Show the exact items new zealand mobile number list they left behind, highlight urgency ("Still thinking about it?"), offer a small incentive (e.g., free shipping, 5% off) if appropriate. Use Dynamic Product Ads (DPAs).
For Product Page Viewers: Show the specific product they viewed, highlight key benefits, address common objections, or show testimonials for that product.
For Service Page Viewers: Focus on the specific service's benefits, offer a case study or a free consultation.
For Blog Readers: Show a relevant offer that aligns with the blog topic (e.g., a related lead magnet, a product that solves the problem discussed).
For Video Viewers: Reference the video ("Enjoyed our demo? Here's the next step!").
For Past Purchasers: Cross-sell complementary products, upsell to a premium version, or promote a loyalty program.
Dynamic Product Ads (DPAs): Automated, highly effective for e-commerce. They automatically pull products from your catalog and show them to users who have viewed those specific items on your site.
3. Strategic Offerings:

Low-Intent Browsers: A helpful content piece, a discount for first-time buyers, or a free guide.
High-Intent (Cart Abandoners): Free shipping, a small percentage off, a reminder of benefits, or urgency.
Existing Customers: Loyalty program benefits, exclusive early access, or a discount on a related purchase.