Example of conversion rate KPI on Google Ads
Tip: Using a powerful marketing strategy with Google AdWords campaigns can increase your conversions. You can also analyze these conversions with SEMrush to refine your efforts and maximize your site's effectiveness.3. Traffic Sources: Identify the Best Performing Channels
Knowing where your visitors are coming from is essential to optimizing your digital marketing strategy . By analyzing performance indicators, you can better understand user behavior and traffic sources. This allows you to focus your efforts on the best-performing channels, whether organic search, advertising campaigns, or social media.
Example of traffic source KPIs on Google Analytics
Tip: By identifying traffic sources, you can effectively allocate your marketing budget to the channels that generate the most results.4. Average time spent on site: Measuring user engagement
