Web analytics for industrial B2B

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To establish a good analytics strategy, you need to be clear about the website's objectives, which must be clear and well-defined. Below we define a few KPIs, the five most list of telegram users in new zealand representative ones, which will help us correctly measure where we are on the path, what improvements we can introduce and how far we are from achieving the set objectives.

Depending on what we want to measure, we will lean more towards one tool or another.

For B2B industrial companies, these are some of the most common KPIs:






Conversion rate (conversions/visits). This conversion is an action that we want the user to take, and it can be of many types: buying from us, spending more time on our website, leaving us their personal data, downloading a file, subscribing to the newsletter, etc.
Bounce rate. When users enter our site, do they find what they are looking for?
Loyal users (recurring visitors/new visitors). Are we attracting new users? Do they return over time?
Dwell time. How long do they stay browsing?
Traffic origin. Evaluating SEO, SEM and social media performance.
Cost per conversion (conversions/SEM investment). To do this, we will have to link Google Ads to the analytics tool we are using.
There is life beyond Google Analytics
Not all web analytics starts and ends with Google Analytics. In this post, we're going to go over some of our favorites to help you figure out which ones can help your business. Some are alternatives, but others are complementary because they specialize in solving a specific need.