Contrary to appearances, acquiring links is not an easy task. It requires time and a lot of work to find a portal that will transfer value to our domain through the link. Of course, there is nothing to prevent you from acquiring links in bulk from places of questionable quality. However, if we are interested in effective Link Building, we should focus on ethical methods.
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Why is link building important?
Many people wonder whether acquiring links from websites still makes sense and whether it is not a waste of time, because what can it give? Well, a lot! By placing links on websites, we are able to increase the authority of our domain and indirectly improve the position of the website in the natural Google search results for positioned keywords. This in turn translates into an increase in the value of the website and an increase in traffic leading from organic results. High positions combined with a valuable offer and a user-friendly website increase the probability that the visitor will become our Client.
The value of a link is determined based on parameters specific to each search engine. One of them is PageRank , which is calculated based on the Seed page, which examines links to pages of the highest authority (industry pages, specialist pages, large news pages, etc.)
Currently, various tools use their own coefficients to try to determine the strength of domains and the links leading from such sites.
Link building is hard and takes time and skill. Is all the effort put into getting links worth it? Here are a few reasons why you shouldn’t neglect the process:
increasing the trust of algorithms in your site,
higher positions in search results,
new pages will be visited faster by indexing robots,
link in the right place can be a source of new traffic to the site.
In your efforts to place your site in the TOP3, you should not neglect Link Building. Links are still an important element of positioning sites in 2024.
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What is a link profile?
A link profile is a set of all links leading to a given website, both those from external and internal sources. It contains information about which pages link to the website, what quality these links are and what attributes (dofollow or nofollow) they have. A link profile is one of the key elements of an SEO strategy, because it affects the position of a website in search results. A well-built, diverse link profile, with a predominance of valuable links from trusted domains, helps to increase the visibility of the website and its authority in the eyes of Internet search engines.
In the link building process, it is important to build a natural link profile, which includes dofollow links, which transfer the so-called link juice , and nofollow links, which, although they do not directly affect the positioning of your website, are valuable from the perspective of diversification and increasing traffic.
White hat vs. black hat vs. gray hat
When you’re just starting out with link building, you may overseas chinese in worldwide data come across references to white, black, and gray hat tactics. What are they and how do they affect your website’s SEO? They’re definitely worth taking a closer look at!
White hat SEO is an activity that involves positioning websites in accordance with search engine guidelines. Activities undertaken within this technique do not increase the likelihood of the website being penalized by the algorithm. It mainly focuses on implementing ethical SEO, lasting visibility in search results and optimizing websites that meet the expectations of recipients.
Black hat SEO is an action aimed at achieving quick, but not entirely permanent effects of positioning pages. This practice is associated with violating guidelines and using manipulative tactics. These practices can result in blocking the site in the search engine.
Grey hat SEO - it can be said that it is a mixture of Black and White Hat SEO . Such actions are mainly based on the use of inaccuracies and ambiguities in Google guidelines, in favor of minor manipulation in search results. However, the line between Grey hat and Black hat is very thin. In many cases, Grey hat can be disastrous for website owners, and consequently bring effects opposite to those intended.
The most important and key elements in link building.
It is important to realize that not all links are created equal, and blindly building a link profile is not recommended. Currently, we are definitely focusing on quality, not quantity. In February 2021, Google, through its "connector" John Mueller, announced that the algorithms do not care about the total number of links, but their quality . We have been observing for a long time that acquiring one valuable link has a much better impact on positioning than acquiring ten weak ones. I will try to present a few key elements to focus on when creating an effective link building strategy.
Contextual links
Contextual links are links that are inserted into the content according to the topic and content of a given article. These types of links are a natural part of the content and are intended to encourage the reader to go to another page. They also provide a signal to search engines that there is a valuable page on the other side.
Dofollow vs. nofollow links
It's worth knowing that not all links are treated the same by Google's algorithms. The tag may have an optional "rel" parameter that provides additional information about the link.
The rel="nofollow" parameter tells robots not to follow the link. Such links are considered to have no impact on organic rankings and do not transfer power to the page they are on. As of March 1, 2020, Google began treating the nofollow parameter as more of a guideline than a directive , so some links marked with this parameter can be used to crawl or index the pages they lead to.
According to Google, the rel="sponsored" attribute should be used to mark links that we obtained as a result of sponsorship, a paid agreement or an advertising purchase.
The rel="UGC" attribute indicates user-generated links, such as in comment sections and forums. It is intended to reduce mass spamming of blogs and forums.
If the <a> tag does not have a rel parameter, it means that robots can follow the link without any problems. These are the most valuable links in SEO and obtaining them from valuable pages is a key goal of Link Building activities.
Focus on links from Unique Referring Domains.
It is worth mentioning that the most natural link profile will have links from multiple unique referring domains and will contain dofollow and nofollow links, rather than multiple links acquired within a single domain.
An element of an effective Link Building campaign is acquiring links from sites thematically related to our site. With their help, we help the algorithms correctly classify the site, as well as gain new customers or readers interested in a given topic.
There is also nothing to stop you from acquiring several links from one domain, for example by creating a series of expert articles on interesting topics. In such a case, in addition to building a link profile, we also position ourselves as an expert in a given field.
Use anchor texts
Anchor text is the clickable text that is part of a hyperlink that is used to connect page A to page B. Anchor text indicates to Google robots the topic of the page to which the link leads.
This type of linking can affect rankings because the Google algorithm uses anchor text (or alt text in the case of images) and its surroundings to know what the page is about.
It is worth emphasizing here that you should not overdo it with excessive use of exact match anchor text, because the algorithm will consider it spam and will ignore it. Make sure that your link profile contains a natural mix, without a lot of exact match anchor text links. Try to have as many URL/Brand links as possible and as few exact match anchors as possible. Of course, each industry has its own rules and there are topics where a large part of the link profile is exact match anchors. Therefore, before starting any action, it is worth creating competitor link profiles to determine how much we can afford.
