This time we will talk about how to attract and retain parents in your school so that you can increase enrollment and re-enrollment in your college or university . Continue reading and gambling data china phone number watch the following video to learn more about the topic.
How to retain parents at your school?
Did you know that there is a statistic that says it is 10 times more expensive to bring in a new student than to retain one who is already enrolled? That is why we recommend that schools win over parents so that they do not leave. Follow these tips to find out how to do it:
Meet with them regularly: this will help you understand their needs and how your school can help them meet them.
Keep your promises: Parents often complain because they feel neglected. Don't let that happen.
Address the needs of students: Paying attention to students is also of utmost importance since sometimes they are the ones who provide information to parents about what is happening at school, whether good or bad.
Keep innovating and showing people why they should stay at your school – this can be done in many ways, the important thing is to keep up to date with any educational licenses, hire new teachers, have new facilities, etc.
Communicate your added value : After you have done what we recommended in the previous point, spread the word through your social networks, your website; include it in your content strategies, in your marketing plan, in your sales speech, etc.
Every time you see your school or university, remember that there is a parent outside who is putting the most important thing in your hands: their children.
Reach new parents through educational inbound marketing
Marketing strategies for schools, in addition to focusing on retaining parents, should also focus on attracting new prospects and generating leads.
On other occasions we have taught you how to do educational inbound marketing : from how to create your buyer persona , choose your keywords, create effective landing pages and how to offer valuable content . You can propose different marketing and sales strategies depending on your objectives.
At Kayzen, we are an inbound marketing agency that has been working with educational institutions for years to increase their enrollment and retain their students and parents.
If you need help or advice regarding digital marketing, we can help you.
