For the B2B sector, these types of virtual events are becoming more relevant in digital marketing. That is why today we want to share with you some of the advantages that you will have when implementing a virtual fair in your company.
What are virtual fairs?
We are all familiar with events, conferences, trade shows and exhibitions. These are a type of event that we have long used to market and sell products, brands and services. Virtual trade shows are nothing more than the adaptation of this to a digital environment. Something that has been increased and accelerated by the Covid-19 crisis.
However, it is something that has been taking hold for years and, in digital marketing, with increasing globalization, it was beginning to become a strategic resource that helps companies adapt and create networking networks around the world. One of the advantages of virtual fairs is that they offer a better capacity to accommodate attendees from all over the world.
Advantages of virtual fairs in digital marketing
The use of new information and communication technologies has long been the way forward for companies that do not want to fall into oblivion. They are also important for companies that want to improve, continue and expand their product or service.
In the midst of a pandemic, continuing to establish contacts is gambling data taiwan phone number already one of the great advantages of virtual fairs. However, there are many others.
Costs are reduced
By holding virtual fairs, you save on travel expenses, meals, and other incentives derived from the travel of work teams.
In addition, the design of a virtual space is much more reusable than the construction of stands or printed advertising that physical fairs use to attract their target audience.
Analyzable and measurable results
Everything that is done, said or produced in the digital world is susceptible to being measured and analysed. A virtual trade show generates data that can be collected, measured and analysed to find out exactly what is working and what is not going as it should.
Likewise, at virtual fairs, a comprehensive follow-up of all attendees can be carried out and, based on the data extracted, acquisition and loyalty campaigns can be created. Such as an Inbound campaign, for example.
Agility
Virtual fairs are much more agile than in-person fairs. There are no waiting times, since it is the attendees themselves who decide how and when they will consume all the information about the event.
This means that trade fairs are reducing their operational pace and increasing the agility of their content marketing and the visualization of the content created by those who attend them.
Possibility of gamification of events
One of the possibilities that virtual fairs present to marketing professionals is the possibility of gamifying the event to make it even more attractive and immersive than what can be achieved with in-person fairs.
It has been proven that advergames work to capture attention and attract the public, this concept is much more applicable to virtual events than to in-person fairs. Through small games related to the brand, the attention of potential clients can be attracted to the virtual stand.
Sustainability
A good way to attract and retain customers is to highlight the principles of the brand or company you represent. Virtual fairs offer the possibility of reinforcing the image of a particular brand's awareness of the environment, since CO2 emissions are significantly reduced by avoiding unnecessary travel.
It is a way of investing in a brand's social responsibility, reinforcing its image among potential customers and, at the same time, gaining the loyalty of existing customers.
Does your company already hold these types of virtual events?
At Kayzen, we have years of experience working with companies, improving their B2B marketing strategy, refining their sales process, their purchasing process, and adjusting to their business model.
If you want to know what you need to start standing out, you can contact us.
