Color has the power to influence your customers’ impression of your brand, but it can do more than that. Contrasting colors can help your message stick, especially when it comes to call-to-action buttons, which can be made to stand out even more with the right color.
It goes without saying that your brand identity is closely tied to color, and your website should reflect that while helping the most important elements stand out.
However, for some people, the difference is more than just helping your website's call to action appear. It's also about ensuring that people with visual impairments can more easily interact with your website. Making your website more accessible is not only ethical, it's also about ensuring that your message is bahrain mobile phone number seen by more people, which can make a difference in the long run.
3. Don't be afraid of negative space.
Like the Japanese art of ikebana and flower arranging, negative space in web design can be used to great effect. For the uninitiated, negative space is the area around the main subject of an image, meant to bring the subject into focus.
In today’s busy and highly stimulating world, cutting through the noise is essential. You can increase conversions on your website by keeping your content simple, clear and crisp. This can be achieved by cleverly incorporating negative space, especially if you want to convey a more refined atmosphere.
Create extra space between the main elements of your website, such as copy and images, giving each section a space. This is both aesthetically pleasing and fits well with the modern idea of minimalism.
We talked about your website's color scheme in the last section, and it's incredibly important at this stage. If you're going to be using a lot of negative space, you'll want to use a color scheme that's effective. This will help create a pleasing design and emphasize your message.
4. Spend time and energy on your images.
High-quality images on your website can help your brand become associated with high-quality services. Custom graphics and unique photos take time and effort, but they can make a world of difference compared to stock images that you can download with just a few clicks.
Your customers crave authenticity, so if you can provide that, you'll be more likely to remember your brand. Also, don't forget to use photos of faces, as humans are programmed by evolution to connect with faces. The facial expressions we see in others often affect how we feel, so ask your models to smile a lot.
