As consumption enters a conservative era and the retail industry is under pressure, it is natural that "discounts" are popular. However, whether it is the supply chain stability and security issues of soft discounts or the scale lebanon whatsapp number data 5 million of hard discounts, they all indicate the hidden worries of the industry in the future.
After completing the initial expansion, how will the various discount formats currently active in the lower-tier markets or second- and third-tier cities advance and how far can they go? In this process, how should different roles such as brands and channels embrace this round of changes?
Recently, Inspur New Consumption had an in-depth conversation with Zhang Sheng, a veteran in the retail industry and vice chairman of Lawson China. He participated in promoting the rise of Lawson's store count in the Chinese market from less than 500 to more than 5,000, and has long-term and in-depth tracking research on different discount routes such as Japanese business supermarkets, MUJI, UNIQLO, and Don Quijote.
Zhang Sheng, Vice Chairman of Lawson China
"In the future, the development direction of soft discounts in China should learn more from the Don Quixote model. Instead of staying in the original categories, they need to constantly try new categories. In other words, in a limited space, they should remove the 'fat' and add some new categories accordingly. This is a more reasonable way out."
In Zhang Sheng's opinion, it is difficult for discount businesses to survive in the long term by cooperating with new brands. Consumers tend to choose familiar brands when they go to Don Quijote. Moreover, if new brands are established, prices will lose comparability, and consumers will not be able to perceive the existence of "discounts".
