Image source: screenshot from Xiaohongshu
Zhan Junhao further stated that the use of AI technology by bedding brands to create the emerging "sleep black technology" reflects changes in market demand; but there are also chaos in the current market, and some brands may exaggerate their publicity.
Industry expert Major General Ding also believes that the home furnishing industry is still exploring the possibility of integrating with AI. Because the industry does not have specific or recognized standards, there are many companies that use the concept of AI for marketing hype to increase product premiums; for consumers, these products may simply add some non-essential functions.
Moreover, today's consumers are becoming more and more aware of so-called "technological products"; for many years, R&D investment has accounted for about 2% of revenue, while sales expenses account for nearly 20%. How much technological content does Xilinmen have?
Intelligent functions are more like icing on the cake, and ensuring product quality and service is the core. On the "Black Cat Complaint Platform", there are more than 1,600 complaints related to the search term "Xilinmen", among which many consumers questioned the quality problems of Xilinmen mattresses such as excessive formaldehyde, odor, collapse, as well as false advertising and after-sales service.
