This method perfectly shows that not only the search engine is changing, but also the way in which the recipients create queries, which is more natural, and Google tries to match the results to the queries as best as possible, hence the constant updates. Another thing is the fact that each of us is busy, so we reach for the simplest solutions, and one of them is the voice search engine, to which we usually enter a longer query in spoken form. In this case, the use of long-tail positioning and internal linking alone is not enough and it is worth reaching for new solutions, such as Pillar Page .
Planning activities
Planning activities
What is a Pillar Page? A New Strategy for Organizing Content on Your Site
Valuable content with the right number of keywords has a huge impact on the positioning of a website. However, for a website to climb higher in search results, a properly planned content structure is also important .
Pillar Page is a page rich in valuable content divided into specific topics with links to even more extensive content on a specific topic. It is important that the page is clear, first and foremost for the recipient, who will easily find the answer to the question that is troubling them. Thanks to this, the page will also be positively perceived by Google bots.
When planning a website strategy, you should choose a few main topics that constitute the content on the page, or simply put, the “heart.” It is important that the content is not too general, but refers to a specific field.
Then you should plan “subtopics”/blog articles gambling data singapore that answer specific questions in more depth, with lots of relevant detail for that subject area.
The last but not least important factor is, of course, internal linking to subpages with related topics.
For example, when running a website for an aesthetic medicine clinic and cosmetic treatments, the Pillar Page cannot contain too general content, but it also cannot be too detailed. It is therefore worth including information on the website, for example, what treatments are performed and briefly what they involve, etc. Then, you should prepare blog entries on specific topics, where the patient will find more detailed information, e.g. what the treatment involves, how to prepare for it, how long the recovery period lasts, etc.
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How to prepare Pillar Pages that are valuable for SEO?
Before creating a content strategy for a website, it is worth remembering that the content should be valuable to the recipient first and foremost . The user visits our website because they are looking for information on a specific topic. Therefore, content “loaded” with keywords has long since ceased to be taken into account by Google robots.
Find a topic that is primarily related to your business and think about what information your potential customers might need. Talking to current customers can often be helpful in choosing topics, it is worth asking what they considered before using the services, etc.
Before creating content for Pillar Pages, you should also get to know your target audience , their interests and needs, which will allow you to determine what information they need and thus make it easier for you to find topics.
Another very important point is clear, easy and fast navigation on the site . Think about how you will divide the content so that the recipient can easily find the information that interests them. Depending on the profile of your company, it is worth enriching the page with videos or photos related to a specific topic.
Do not forget to place internal links to subpages related to a given topic. Such action will certainly be helpful for the recipient and will also be positively received by Google robots.
A Pillar Page created in this way will certainly be effective. Not only will it be valuable to the recipients/potential customers, but it will positively affect the position of the website in Google search results. The key to success is of course time and planning, but the effects are definitely worth the effort.
