On-site SEO - everything related to the optimization of our website for the Google search engine.
Off-site SEO - increasing a site's authority through off-site activities, mainly acquiring links.
Analysis of the effects of actions - allows us to assess the sense of our investment in SEO.
And now to the point, what SEO tools will be useful in the daily fight for high positions?
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Google Search Console - an absolute "must have"
The first and very important tool that everyone should start working with a website with is Google Search Console . This is a free Google tool where you can find a lot of information about how Google sees your website. Among the many pieces of information, the most interesting are undoubtedly the keywords for which our website is visible, along with its positions and the number of clicks. In addition, we will see which subpages are indexed in Google, we will find information about structured data, links leading to our website and many other interesting pieces of information. Google Search Console is an absolute "must have" when positioning every website. In order to be able to add our website to Google Search Console, we need to verify the ownership of the website. This can be done in several ways and most often it does not require much technical knowledge, only access to an FTP server or a website management panel (CMS).
Onsite Page Optimization Tools
The beginning of positioning is usually the optimization of the page. So let's take a look at the tools we will need at each stage of this process.
Keyword Search
The first stage of positioning is usually searching for gambling data turkey package keywords. We need to do this before we start optimizing, to assess how our website should be visible in Google. We need to find words that people often type into the search engine when looking for products or services that we offer. How can we check if the phrase we have invented is actually searched by our potential customers? We can do this using tools for so-called Keyword Research. There are many of them and we can use any that suits us best. The most popular of them are:
Google Ads Keyword Planner - This is a free tool from Google, used to plan Google Ads ads , but it can also be successfully used for positioning in Google . Unfortunately, if the Google Ads campaign is not enabled, it will show us very limited data. In the case when such a campaign is active on the account - then the data is much more accurate.
Surfer SEO - This is a paid tool that has many useful features, including "keyword research".
Senuto - This is a paid tool that has a very good keyword search module.
SEMSTORM - Another paid and Polish tool with a keyword search function.
Google Trends can also be useful to check the seasonality of a given phrase, as well as the popularity trend over several years.
Once we have found the keywords, it's time to move on to website optimization .
Crawler and technical site audit
The next tool we will need is a so-called crawler. It is especially useful for larger and medium-sized websites. You can do without it when you are dealing with the positioning of small websites. Despite this, in the long run it is worth having this tool. Its purpose is to present the website from the perspective of a robot. The crawler collects data from our website and allows you to find the most important data and technical errors in one place, such as duplicated or missing meta tags, alternative texts or incorrect internal linking.
When it comes to crawlers, there are several options to choose from, the most popular of which are:
Beam Us Up - a completely free tool. If you are just starting your SEO adventure and do not need a very advanced tool - start here!
Screaming Frog SEO Spider - Free version is limited to 500 URLs. For small sites it is quite sufficient.
Website Auditor - we can use Trial and free version for smaller websites.
Netpeak Spider.
DeepCrawl.
Mobile and page speed tester
In the era of Mobile First Index, it is also worth considering adapting the site to mobile devices. The speed of loading the site is also important. We will check both of these issues with the help of the Google Pagespeed Insights tool. The Mobile Site Tester and tools for testing the speed of the site, such as GT Metrics , will also be useful . All of these tools are free and to use them, just enter the address of the analyzed page and wait for the report along with tips on how to correct errors.
