So how do you make your “About Us” page amazing, original, and inviting to do business? Stay with us and we’ll show you how to create engaging “About Us” pages that build trust and increase conversions.
Contents:
Define persona
Showcase your value proposition at Above The Fold
Storytelling - Tell the story of your company
Show team
Provide social proof
Describe your business model
Build trust
Include Call To Action
Summary
Define persona
Before you start creating content for your "About Us" page, think about the type of user you want to target with your offer and define your target group. Visualize your potential customers. Determine what their desires, needs, problems are, define demographic data, such as gender, age, place of residence, social status, is your offer aimed at individual customers or companies? Think about what information the reader may be looking for. Then adapt the message to your persona, their needs and expectations, build your image and then encourage them to take action, e.g. to use the services or buy a product, register, send a form, etc. The tab containing the description of your company cannot be the same as other companies, directing content to different demographic groups requires a completely different approach, which is why this subpage must be unique and original and reflect the nature of your business well.
customer profile
customer profile
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Showcase your value proposition at Above The Fold
Heat maps for detecting user interest clearly show that users spend the most time looking at information located at the top of the page. Content placed here is visible without scrolling, so it is naturally gambling data usa read more often than text further down the page. Use this. In the Above The Fold section, include the company's value propositions, indicate how you can solve your customers' problems, it is worth presenting the benefits that your offer will provide them. Think about how to inspire your recipients to read the rest of the information about the company and the offer.
Storytelling - Tell the story of your company
People love good stories.
Most of us have listened to stories and learned from stories with a moral since we were children.
The best public speakers often convey information through personal stories, or storytelling. Use this winning communication technique on your “About Us” page and you will establish a kind of relationship with your audience. Tell the story of your company in a way that convinces visitors to stay on the website and convert. If there are any interesting anecdotes about how your company was founded, mistakes that you have learned from? Write about them. Take your customers on a mini adventure, show how you want to change the world, what your story is, how many years you have been in business, how you started and how far you have climbed over the years, how you managed to achieve it, what breakthroughs led to your development and how much work it took to create your business. It is worth using a timeline for this. Your description should not be a wall of text, it is worth presenting your company in an attractive way using photos, videos or animations. Storytelling is a good way to let the customer get to know you.
Visit the About Us page of the KS Agency , where you can read the story "from working in Sławek's salon with a few people, to a large office with a team of over 30 people."
History of KS
History of KS
Present the problem that motivated you to start a company and how you decided to solve it. You can write a text that talks about the adventures you encountered along the way, share details about how your company carries out its activities.
Stories give a human face to a company. "About Us" content without a good story is usually salesy, boring, written, corporate-speak like "We have many years of experience and provide high-quality services at the highest level, blah, blah, blah...", posting this type of text will definitely not stand out in a competitive market. So bet on originality.
Additionally, the company's history evokes emotions, and it is known that when evaluating a brand, recipients rely more on feelings than on information.
If possible, combine content that tells the story of your company with photos. It’s also a good idea to add a short video about your company to grab attention and reinforce your message.
Show team
Show the human side of your brand by featuring your founders and employees. Show who came up with the idea and started the company, then shine a spotlight on the people who drive your business. Shoppers go to your “About Us” page to learn more about your company and the people behind the products, so show them who they’ll be working with. You can add group photos of employees during their daily work, internal training sessions, or team-building events. Let your audience see your company “behind the scenes,” which will increase its credibility.
Team
Another good way is to present individual photos of people working in the company, along with a short BIO of each employee. A short description should include information about what the employee does and what their achievements are, you can also mention hobbies, because customers like working with people with passion. I recommend hiring a professional photographer to take employee photos.
