To achieve this, it is important to make an adequate diagnosis from the beginning of the collaboration and throughout the first projects, to thoroughly understand not only the specific problem we are solving, but also the objectives, challenges and processes of the business. In this way, it will be possible to make constant pre-sales throughout the implementation and sell future solutions or services.
Increase renewals or upgrades of software licenses bc data mexico package from your current customers: A common mistake that leaves money on the table for software companies is the lack of follow-up on renewals and/or upgrades, mainly because this depends on the efforts of the vendors.
Automating this process gives the company control and increases sales opportunities. Once the software renewal or upgrade date is identified for each client, personalized communications can be sent through automated emails, creating a sequence of emails with a certain period of anticipation.
Attracting potential clients for new projects: In our experience, generating leads is the most difficult challenge for software companies, since their projects depend on referrals or updates to clients. In addition, in most cases the client does not know that they need the software, that is, they know the symptoms but not the root of the problem.
A strategy that has worked for us to generate new clients is to integrate an account-based marketing campaign under an inbound approach . Because it allows us to generate trust in the different people who make a decision and channel efforts towards those accounts or clients that are most relevant to your company, providing them with personalized communication that solves their business problems.
