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Shopper
Shoper is a ready-made software for online stores. Provided in the SaaS model (Software as a service). Created by the Polish company Dreamcommerce SA. Its first release dates back to 2005. Currently, the platform has nearly 25,000 active stores worldwide. 2021 was a very successful year for them - Shoper took over the competing platform - Shoplo with nearly 5,000 stores. In the same year, they debuted on the Stock Exchange, as well as doubling their number of employees. All this meant that they can currently boast the title of the largest Polish e-commerce software provider.
advantages of the Shoper platform
The most important advantages of the platform. Source: shoper.pl
Functionality
Shoper offers a platform for online sales that is modern and easy to use. It allows you to conveniently manage and develop sales. Sellers receive all the necessary tools and functionalities to conduct professional online sales with an intuitive system. In the case of shoper, we do not have to worry about additional costs, have our own hosting , or remember to make a backup copy. It is created automatically every day. Other interesting services that Shoper can boast about include:
Blog - the platform allows the system administrator to run their own blog, thanks to which you will improve your visibility in the search engine and reach a wider group of your customers with news about new products, information from the company's life, or guides describing how to use a given product.
Information pages - the software allows you to add your own information pages so that the store can be more trustworthy and the buyer can quickly and easily find the content they are interested in. The utilizing overseas chinese data in canada for business success information pages that we can encounter most often include: Contact, Regulations, Payment Methods, About Us, Shipping Methods and Costs, Frequently Asked Questions.
Mobile application / Progressive Web App (PWA) - functionality allows you to launch a mobile version of your e-store, which works like a native application on a phone or tablet.
Migration - the system offers the transfer of an online store from another platform. In Shoper, migration includes, among others, the product database, category trees, attributes, customer databases, orders and deliveries.
Multi-warehouse - advanced functionality enabling efficient management of inventory levels of products physically located in multiple locations. Function available for Shoper Premium stores.
Graphic templates - sellers can choose from dozens of ready-made responsive graphic templates, or order a custom design that looks attractive on any device, suitable for any type of business.
Applications / Integrations — shoper offers over 200 applications in the App Store, including integrations with the most popular e-commerce services in Poland related to payments, logistics, sales and advertising.
Updates – access to the latest automatic and regular software updates, assurance of proper functioning of store functions in terms of integration and security.
Shoper payments - a service implemented in cooperation with Blue Media, enabling the selection of the most popular payment methods (credit card, debit card, Pay by link system, Blik, traditional transfer), adapted to mobile devices, ensures low commissions.
Technical support — Shoper offers free technical support and customer service.
Platform and positioning
Benefits
The Shoper platform offers store administrators direct access to positioning functionality via the administration panel. The settings are by default adapted to Google requirements. Among the most important functions we can find:
Metatags (Title, Meta Description, Meta Keywords) - special tags that appear in the code of the page. With their help, we can describe the content of the website, which has a positive effect on the positioning results, some of them are displayed in the search results.
Google Sitemap (site map) - this is nothing more than an XML file that contains a list of subpages of a website.
Robots.txt - This file tells search engine robots which URLs on your site they can access.
Short and long product description
Opinions — the ability to add opinions about a product has a positive impact on the credibility of the store, making it easier for customers to make decisions based on the feelings of other buyers.
Post categories and tags - not only make it easier to browse your blog, but also have a positive impact on positioning.
ALT attribute for images – Each product image can have its own alternative image description set.
SSL certificate - a network protocol that allows for secure connections between a web browser and the server where the store is located.
301 redirects - the platform allows you to easily redirect to a new address, e.g. in the case of a discontinued product.
Built-in Google integrations and SEO analytics ( Google Analytics , Google Search Console , Google Customer Reviews)
Rich snippets and schema.org microdata support — The system has implemented structured data markup , allowing you to retrieve product data from other platforms, browsers , and Google.
Canonical URLs (canonnical) - information contained in the code of a website that allows search engines to minimize the problem of duplicate content.
Defects
It is worth remembering that Shoper is a SaaS software, so we are not the owners of the code, and editing the template is only possible to a certain extent. Unfortunately, this also applies to SEO. Some recommendations are simply impossible to implement. Overwriting .tpl template files involves the risk of not updating them. Shoper does not change the template file that has been modified.
The biggest problems with positioning include:
the main menu items are H3 headings, repeated on all pages,
the H1 category description is always the category name,
if no alternative description is set for a photo/image, it is taken from the file name,
Additional plugins that significantly expand positioning capabilities are available for a fee.
Cost
The Shoper platform offers 4 subscription packages to choose from at the following prices: PLN 99 / PLN 149 / PLN 119 / PLN 399 per month. However, sometimes we can come across various promotional campaigns, where the price for the first year of use of the selected package can be lower by up to 70%. Promotions only apply to prepaid payments for the entire year. The above packages differ not only in price, but above all in their possibilities. When choosing, it is worth paying attention to the number of products, annual transfer, or even the amount of commission for online payments.
Subscription packages available on the Shoper platform
Subscription packages available. Source: shoper.pl
Shoper allows you to use a 14-day trial period, which is completely free. This allows you to familiarize yourself with all the possibilities and functionalities of the store.
