This individual can never lower himself to the same level as users who have expressed a point of view that may not be the most expected or favorable for the corporate image of the organization, but on the contrary, he must encourage a discussion in which it is shown that they can share their opinions in these spaces and that these will be respected .
It should be remembered that more than opinions that constitute an absolute truth, each of these users is expressing their value judgments regarding a topic, problem presented or simply stating what they like or dislike most about a product or service.
Likewise, the Community Manager must keep in mind that, above all, he or she is doing marketing on Facebook , Twitter, Instagram and other social networks that he or she manages.
Therefore, the system must respond in a personalized way when users ask a uk b2b leads question: if there is one thing to consider, it is that people want to be treated as unique beings and they realize this when they are given an automatically written response.
This social media manager must carry out interactions where he addresses his followers by their name and provides them with a response that, in addition to clarifying their doubts, gives them the image that they are in contact with a responsible company in which, if anything, professionalism is the order of the day.
Conclusions
In short, the Community Manager is a professional who cannot act as a captain who does not know his destination or the route to get there.
Just as in a long journey undertaken on a ship, where a map is used and a log is kept, this individual takes on the challenge of achieving the goal of consolidating the corporate image of the brand or organization he manages through social networks.
Their role is more important than one might think, so it is advisable for every company to invest in creating this position and look for a specialist professional who has the knowledge and tools necessary to improve its image and help it position itself on social networks and increase its profitability in the short, long and medium term.
