What is Omnichannel Selling?
More and more consumers are relying on e-commerce sites bulk sms israel or Internet applications to search for products, access information, and then buy them. That is why the way to inform, educate, and engage customers and consumers must be complete, reliable, and up-to-date.
This strategy consists of attracting consumers through a 360-degree shopping experience, exploiting all available channels and thus presenting a consistent brand approach at all times.
It is proven that adopting this type of strategy impacts sales of all products and services. Even when implementing it, it is recommended that you provide equal service across all channels, both in your store, website, when they call your customer service number, social networks, application, etc.
For example: Imagine that your company sells shoes and a potential customer (let's call her Clara), finds out about your store thanks to a friend and decides to check out your website.
A few seconds after loading the page, Clara sees a banner offering a 10% discount if she creates an account. She enters her email and automatically receives a coupon in her inbox.
She clicks and finally puts a pair of shoes in the shopping cart, but before paying, for X or Y reason, she leaves your website.
Fortunately, you managed to capture some useful information about Clara, such as her email and where she lives and you saved it in your CRM.
Using this data, you start a remarketing campaign on different social networks with the shoes she left in your cart, as well as some other accessories she might like.
Days later, Clara enters one of your stores to try on the shoes she left pending and decides to buy them. She enters the 10% discount code you sent her at the time and decides to opt for your SMS marketing program to receive real-time alerts when there are promotions.
What's more, when Clara has a problem or question, she contacts you through your Contact Center and thanks to the purchase history they have saved in their CRM, they can offer Clara a personalized and efficient service.
Clara is so happy with her experience that she recommends your store on her social media and now all her friends know about your company.
