It is set in a regional office called Dunder Miffin, which is in charge of selling all stationery-related products in Scranton, Pennsylvania. Actors such as Steve Carrel (The 40-Year-Old Virgin), John Krasinski (A Quiet Place) and others appear.
There is an episode where the sales team is divided into pairs and they have to go sell to big clients. What is cool is that each team investigates in their own way what each buyer they are going to visit likes or what weaknesses they have, taking this as an opportunity.
For example, one of the clients they visited was concerned bulk sms uae that Dunder Miffin's customer service was slow. However, Dwight and Jim take it upon themselves to show him how the customer service at his current supplier company is slow and impersonal, with classic elevator music playing in the background, compared to Dunder Miffin where customer service is immediate.
Capturing customers is a challenge these days
And it doesn't just depend on advertising or having a large number of followers on social networks. That is complementary.
It depends on the strategy you implement between your sales and marketing departments.
We previously talked about this topic in the sales course for large companies , where it is proven that aligning both departments gives us an increase of more than 32%.
Apart from that, keep an eye on this fact:
Fact to Capture Clients Without Dying in the Attempt
With this in mind, there are currently a multitude of ways to attract customers, however, I will emphasize 3 that are giving us results:
3 ways to attract customers
Let's start by identifying your ideal client
Better known as the term buyer persona, it consists of defining that consumer whose characteristics determine the ideal profile that will buy from you.
In this post we talk about how we created our own buyer persona , we even created a template that you can use, download it here:
Help them solve their problems
There is a method called “Selling by helping” (better known as Consultative Selling), which Alfredo in particular has implemented and has helped more than 1,000 companies achieve their objectives.
