Principles, examples and tricks about exit-intent popups
Posted: Wed Dec 04, 2024 3:46 am
Are exit-intent popups really effective?
Whether exit-intent popups actually work has a simple answer: yes.
According to different sources, the average conversion rate of a popup is around 11% or 3% . Some popups can reach up to 50% .
Of course, this all depends on the content of the popup.
Let's look at a couple more tangible examples of how effective exit-intent popups can be:
A simple lead generation popup that includes reviews from previous customers helps one of our clients get 62.5% more leads compared to pages without a popup.
Please note : This case is from a business that provides roofing kenya phone number list services for companies and organizations, not for individuals.
In other words, popups aren’t just for B2C companies. They have a place in B2B marketing, too!
Another example shows how an exit-intent popup with a discount code can lead to 37% more purchases .
It's no surprise that a discount has such an effect. After all, someone who was planning to make a purchase will be more likely to make it at a lower price.
11 practical cases of exit-intent popups
If you need ideas for your first or next exit-intent popup, here are 15 use cases to choose from.
1. Subscription to the newsletter
This is one of the most popular ways to use exit-intent popups and capture MQLs.
You can do this with a call-to-action button or a pop-up form to collect the visitor's email address on the spot.
If you are a marketing professional looking for information on various topics, you will have seen this popup from Hubspot:
2. Discount coupon
You may be reluctant to give discounts, but a discounted sale is better than no sale.
Our client Ruokaboksi experimented with this tactic and found that adding a popup with a discount code increased purchases by 37% .
3. A promotional gift
Who can resist a gift or a present added to their purchase?
Many e-commerce stores use this tactic, but not necessarily as an exit-intent popup. Maybe you should start doing it?
4. Course raffle
If it's applicable to your business, you could give away an online course.
This way, you can demonstrate your experience and, in the best case scenario, the lead will have a good impression of your course and will want to hire you.
5. Questionnaire
Quizzes are a fun and entertaining way to engage your leads.
Is it attractive enough to keep a visitor on the page? Maybe yes, maybe not. You can increase its appeal by adding prizes.
For some companies, a questionnaire is a good way to introduce leads to products and services.
If the potential customer was about to walk away because they weren't sure what or why to buy, this is one way to help them decide.
Here's how Neil Patel does it:
This is a fairly elaborate popup and requires special attention. You don't want the lead, for example, to accidentally leave in the middle of the questionnaire.
6. Demo Offer
For software companies, offering a demo to a lead is one way to convert them.
This only works if your lead is very interested in the product and is considering buying from you.
A short demo is your chance to make it clear.
7. Trial offer
Another hook for SaaS companies: a free trial.
You can offer a free trial as a matter of course. It doesn't have to be a special or one-time offer (although it can be).
Sometimes it's enough to just remind visitors that there is, in fact, a free trial available.
Sproutsocial stands out for its exit popup located on the left side. Often, popups are full
Whether exit-intent popups actually work has a simple answer: yes.
According to different sources, the average conversion rate of a popup is around 11% or 3% . Some popups can reach up to 50% .
Of course, this all depends on the content of the popup.
Let's look at a couple more tangible examples of how effective exit-intent popups can be:
A simple lead generation popup that includes reviews from previous customers helps one of our clients get 62.5% more leads compared to pages without a popup.
Please note : This case is from a business that provides roofing kenya phone number list services for companies and organizations, not for individuals.
In other words, popups aren’t just for B2C companies. They have a place in B2B marketing, too!
Another example shows how an exit-intent popup with a discount code can lead to 37% more purchases .
It's no surprise that a discount has such an effect. After all, someone who was planning to make a purchase will be more likely to make it at a lower price.
11 practical cases of exit-intent popups
If you need ideas for your first or next exit-intent popup, here are 15 use cases to choose from.
1. Subscription to the newsletter
This is one of the most popular ways to use exit-intent popups and capture MQLs.
You can do this with a call-to-action button or a pop-up form to collect the visitor's email address on the spot.
If you are a marketing professional looking for information on various topics, you will have seen this popup from Hubspot:
2. Discount coupon
You may be reluctant to give discounts, but a discounted sale is better than no sale.
Our client Ruokaboksi experimented with this tactic and found that adding a popup with a discount code increased purchases by 37% .
3. A promotional gift
Who can resist a gift or a present added to their purchase?
Many e-commerce stores use this tactic, but not necessarily as an exit-intent popup. Maybe you should start doing it?
4. Course raffle
If it's applicable to your business, you could give away an online course.
This way, you can demonstrate your experience and, in the best case scenario, the lead will have a good impression of your course and will want to hire you.
5. Questionnaire
Quizzes are a fun and entertaining way to engage your leads.
Is it attractive enough to keep a visitor on the page? Maybe yes, maybe not. You can increase its appeal by adding prizes.
For some companies, a questionnaire is a good way to introduce leads to products and services.
If the potential customer was about to walk away because they weren't sure what or why to buy, this is one way to help them decide.
Here's how Neil Patel does it:
This is a fairly elaborate popup and requires special attention. You don't want the lead, for example, to accidentally leave in the middle of the questionnaire.
6. Demo Offer
For software companies, offering a demo to a lead is one way to convert them.
This only works if your lead is very interested in the product and is considering buying from you.
A short demo is your chance to make it clear.
7. Trial offer
Another hook for SaaS companies: a free trial.
You can offer a free trial as a matter of course. It doesn't have to be a special or one-time offer (although it can be).
Sometimes it's enough to just remind visitors that there is, in fact, a free trial available.
Sproutsocial stands out for its exit popup located on the left side. Often, popups are full