How to Choose Colors in Marketing Emails
Posted: Wed Dec 04, 2024 3:48 am
The first impression is the most important . That is why the use of colors in email marketing should never be left to chance.
The email subject and preheader may convince the user to open the message, but it is the quality of the newsletter design that stimulates the conversion , the click on the call to action.
In email marketing, while you are writing a visual communication, choosing the right colors can enhance the message you want to convey . Before designing your email, you need to answer these questions :
What is the purpose of the email?
What is the standard palette you have chosen to coordinate with the company image?
Can demographic, geographic, or gender information help you select colors?
Is the email seasonal or holiday or tied to an event with a default palette ?
Planning your email palette doesn't mean selecting a color and then adjusting it to your newsletter layout. Designers use different color schemes to compose the most appropriate colors for each situation .
The process begins with the selection of a base color (usually the main brand color). A second color is selected based on the first – and a third shade may also be desired.
This post will help you select the right colors for your newsletters .
The Meaning of Colors
Selecting the color palette for your color template should chief vp operations email lists never be random or based on personal taste. Various scientific studies have revealed that each color is capable of inspiring specific emotions and sensations in the people who observe them. That is why brands have strict visual guidelines that include the use of colors.
Let's try to analyze some of the main colors that are frequently considered when creating a newsletter.
Blue
Blue communicates feelings of truth, security, and trust. It is also associated with tranquility and well-being , which is why it is the most popular color on social networks and institutional websites. Companies use it to strengthen the bond of trust with customers .
Blue and its variations in a monochromatic color scheme can give a newsletter a calming effect. The font used is generally white.
colors emails blue
Green
Green is linked to the environment , water, and nature in general. It is also linked to creativity . Brands use it to convey feelings of balance and serenity as well as emphasis. Used with shades of brown in an analogous color scheme , it can communicate commitment to environmental issues.
colors emails green
Yellow
Yellow is associated with sunlight . It evokes action, vitality, and optimism , and is often associated with feelings of relief, lightness, and openness .
When used with high contrast color palettes, such as black or dark gray, yellow promotes a young, modern and dynamic image .
colors emails yellow
Black
Black is the color of elegance, sobriety, and seriousness . It is frequently used in fashion , luxury, and niche brands to provide neutral, minimalist graphic compositions in a very professional tone.
An achromatic color scheme (black-white) can give your newsletter an overall clarity, communicating distinct content and readability.
colors emails black
Red
Red can convey very different feelings and concepts . It is associated with passion, heat and energy, but also with danger.
In templates, it is generally used to draw the reader's attention , but given the difficulty of legibility of texts on a red background, it is not recommended for creating calls to action. Finally, there are contexts that should use red , such as Christmas and Valentine's Day newsletters.
Tints, tones, and shades created with the addition of white, gray, or black help reinforce basic emotions . While red easily evokes intense and passionate feelings, especially in dark shades, pink is associated with lightness, open-mindedness, and romance.
The email subject and preheader may convince the user to open the message, but it is the quality of the newsletter design that stimulates the conversion , the click on the call to action.
In email marketing, while you are writing a visual communication, choosing the right colors can enhance the message you want to convey . Before designing your email, you need to answer these questions :
What is the purpose of the email?
What is the standard palette you have chosen to coordinate with the company image?
Can demographic, geographic, or gender information help you select colors?
Is the email seasonal or holiday or tied to an event with a default palette ?
Planning your email palette doesn't mean selecting a color and then adjusting it to your newsletter layout. Designers use different color schemes to compose the most appropriate colors for each situation .
The process begins with the selection of a base color (usually the main brand color). A second color is selected based on the first – and a third shade may also be desired.
This post will help you select the right colors for your newsletters .
The Meaning of Colors
Selecting the color palette for your color template should chief vp operations email lists never be random or based on personal taste. Various scientific studies have revealed that each color is capable of inspiring specific emotions and sensations in the people who observe them. That is why brands have strict visual guidelines that include the use of colors.
Let's try to analyze some of the main colors that are frequently considered when creating a newsletter.
Blue
Blue communicates feelings of truth, security, and trust. It is also associated with tranquility and well-being , which is why it is the most popular color on social networks and institutional websites. Companies use it to strengthen the bond of trust with customers .
Blue and its variations in a monochromatic color scheme can give a newsletter a calming effect. The font used is generally white.
colors emails blue
Green
Green is linked to the environment , water, and nature in general. It is also linked to creativity . Brands use it to convey feelings of balance and serenity as well as emphasis. Used with shades of brown in an analogous color scheme , it can communicate commitment to environmental issues.
colors emails green
Yellow
Yellow is associated with sunlight . It evokes action, vitality, and optimism , and is often associated with feelings of relief, lightness, and openness .
When used with high contrast color palettes, such as black or dark gray, yellow promotes a young, modern and dynamic image .
colors emails yellow
Black
Black is the color of elegance, sobriety, and seriousness . It is frequently used in fashion , luxury, and niche brands to provide neutral, minimalist graphic compositions in a very professional tone.
An achromatic color scheme (black-white) can give your newsletter an overall clarity, communicating distinct content and readability.
colors emails black
Red
Red can convey very different feelings and concepts . It is associated with passion, heat and energy, but also with danger.
In templates, it is generally used to draw the reader's attention , but given the difficulty of legibility of texts on a red background, it is not recommended for creating calls to action. Finally, there are contexts that should use red , such as Christmas and Valentine's Day newsletters.
Tints, tones, and shades created with the addition of white, gray, or black help reinforce basic emotions . While red easily evokes intense and passionate feelings, especially in dark shades, pink is associated with lightness, open-mindedness, and romance.