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What is email marketing? Definition and advantages

Posted: Wed Dec 04, 2024 3:58 am
by kolikhatun099
Here we have a brief definition of email marketing and what its main advantages are.
More and more companies, large and small, are using email marketing to create attractive and effective communications.

If you are wondering what email marketing is or what its advantages are, you are in the right place: here you will find the best answers to these questions!



Definition of email marketing
Email marketing is a type of direct marketing , that is, intended to reach customers without intermediaries, which is based on the use of email to contact a specific segment of recipients, it is also called DEM marketing or direct marketing by email.

Therefore, it is a great channel for any business or freelancer , as it allows you to establish a direct and unique relationship with your client. Email marketing allows you to create personalized general manager email lists messages to retain the recipient and push them to buy a product or use a service, an important goal for anyone who wants their business to grow.

Let's look at the main advantages in detail!



The main advantages of email marketing


Email marketing is an extremely powerful tool that guarantees numerous advantages to those who use it. Let's see what they are!



Easy to use, for anyone
You don't need to be a communications expert to create newsletters: simply choose a simple and intuitive email marketing platform, such as Emailchef.
Create a template, segment a list, schedule campaigns and much more: all this is within everyone's reach, thanks to the work of our developers and our customer service.
Do you want to start creating email marketing campaigns? Trust Emailchef !



Create personalized messages for your customers
Email marketing is the most effective way to promote your company , as it allows you to send personalized content to each recipient: this way, the message is more direct to the recipient and will therefore be more effective.
With Emailchef it is possible to create the perfect message, which reaches the contacts on your list with precise information.
Thanks to our custom fields, Emailchef can complete the data contained in the contact profile, to make your messages much more human and less robotic.
Instead of writing “Dear user”, you can greet the recipient by calling him by his name or naming the place where he resides for greater harmony.
This is made all the more possible thanks to the extreme degree of personalization of the email campaigns offered by Emailchef.

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It's not expensive at all and well worth it!
Email marketing is affordable for everyone! It is one of the most affordable forms of communication and, among other things, allows for a very high return on investment (ROI): over 124% !
Communicating via email is therefore very cheap, even cheaper than many other classic channels such as social networks or search engine ads.
If you want to promote yourself professionally, but you have limited resources, email marketing is the ideal solution!
Take a look at Emailchef's price list : with a small investment you can increase your sales.



Summarizing
There is no other way to give you a high return on your investment: email marketing is the perfect tool for companies of any size or independent professionals, communication agencies, etc.

If you've made it this far, it's because you've also understood the full potential of email marketing, so don't hesitate to start creating your own email marketing campaigns; try Emailchef for free and discover how easy it is to use!