How do sales and marketing teams build successful content marketing strategies?
Posted: Wed Dec 04, 2024 4:16 am
Strategy
In March 2020, when the world was just witnessing the beginning of a new pandemic, something unexpected happened: lockdowns. According to the New York Times, lockdowns around the world caused unprecedented pressure on the global Internet infrastructure. This was mainly due to the extraordinary increase in user traffic.
Although motivated by an atypical event, this situation also highlighted the demand for Internet consumption. Every second, more people are surfing the web to find content that interests them.
This context poses an ever-increasing challenge for brands. They must now compete for the attention of their audiences among thousands of options, through valuable content that responds to their interests and needs. Therefore, it is important to ask: how to generate successful Content Marketing strategies ?
First of all, it is worth highlighting the mistake that is made when generating content marketing strategies. Today, many companies continue to resort to “guessing” or “insight” to decide how to speak to vp purchasing officer email lists their audiences and what content to create. Even in the best of cases, they rely exclusively on resources such as the Buyer Persona , which, while helping to identify the profile of the ideal client, does not clearly establish deeper and determining aspects of their needs and interests.
Ensuring that brands' Content Marketing strategies achieve the desired objectives is our main goal. That's why, at Castleberry Media, we bring marketing and sales teams closer to data-driven tools and Artificial Intelligence such as TrueContent® , so that they can understand and analyze the content consumption behavior of their audiences.
Successful Content Marketing Strategies
Interesting content to cultivate the relationship with decision makers
Today, the internet has more content and more distractions than ever before. Therefore, better understanding your audiences is essential to achieving success in Content Marketing . In this scenario, the Buyer Persona can help us form a general idea of our potential client. However, this tool falls short when it comes to providing us with relevant and specific information about the latter. For example, the type of language they use, the content they consume and their opinions on it.
For this reason, data-driven tools and Artificial Intelligence allow brands to monitor and know precisely what their audiences read and talk about. This gives sales and marketing teams a broader perspective of the real interests of their customers (current and potential). In this way, teams can generate content that meets the needs of the audience in a more effective and timely manner.
TrueContent allows you to monitor the digital content your audiences consume and identify the topics they read and comment on online. For example, a company specializing in the development of banking technology could know precisely whether CEOs or vice presidents of financial institutions are reading about “omnichannel” or “fintech.” In this way, they can adjust their content according to these interests and generate greater engagement.
Successful Content Marketing Strategies
Content written in the language of the audience
As mentioned before, one of the biggest limitations of the Buyer Persona is that it does not allow us to know the language and/or tone in which customers communicate. This is essential in today's Content Marketing because, in addition to knowing the content that their audiences consume on the web, the brand must also know how they are communicating. In this way, they will be able to create content that not only attracts their attention, but that they understand.
In March 2020, when the world was just witnessing the beginning of a new pandemic, something unexpected happened: lockdowns. According to the New York Times, lockdowns around the world caused unprecedented pressure on the global Internet infrastructure. This was mainly due to the extraordinary increase in user traffic.
Although motivated by an atypical event, this situation also highlighted the demand for Internet consumption. Every second, more people are surfing the web to find content that interests them.
This context poses an ever-increasing challenge for brands. They must now compete for the attention of their audiences among thousands of options, through valuable content that responds to their interests and needs. Therefore, it is important to ask: how to generate successful Content Marketing strategies ?
First of all, it is worth highlighting the mistake that is made when generating content marketing strategies. Today, many companies continue to resort to “guessing” or “insight” to decide how to speak to vp purchasing officer email lists their audiences and what content to create. Even in the best of cases, they rely exclusively on resources such as the Buyer Persona , which, while helping to identify the profile of the ideal client, does not clearly establish deeper and determining aspects of their needs and interests.
Ensuring that brands' Content Marketing strategies achieve the desired objectives is our main goal. That's why, at Castleberry Media, we bring marketing and sales teams closer to data-driven tools and Artificial Intelligence such as TrueContent® , so that they can understand and analyze the content consumption behavior of their audiences.
Successful Content Marketing Strategies
Interesting content to cultivate the relationship with decision makers
Today, the internet has more content and more distractions than ever before. Therefore, better understanding your audiences is essential to achieving success in Content Marketing . In this scenario, the Buyer Persona can help us form a general idea of our potential client. However, this tool falls short when it comes to providing us with relevant and specific information about the latter. For example, the type of language they use, the content they consume and their opinions on it.
For this reason, data-driven tools and Artificial Intelligence allow brands to monitor and know precisely what their audiences read and talk about. This gives sales and marketing teams a broader perspective of the real interests of their customers (current and potential). In this way, teams can generate content that meets the needs of the audience in a more effective and timely manner.
TrueContent allows you to monitor the digital content your audiences consume and identify the topics they read and comment on online. For example, a company specializing in the development of banking technology could know precisely whether CEOs or vice presidents of financial institutions are reading about “omnichannel” or “fintech.” In this way, they can adjust their content according to these interests and generate greater engagement.
Successful Content Marketing Strategies
Content written in the language of the audience
As mentioned before, one of the biggest limitations of the Buyer Persona is that it does not allow us to know the language and/or tone in which customers communicate. This is essential in today's Content Marketing because, in addition to knowing the content that their audiences consume on the web, the brand must also know how they are communicating. In this way, they will be able to create content that not only attracts their attention, but that they understand.