Revive your subscriber list with Reactivation Campaigns.
Posted: Wed Dec 04, 2024 5:18 am
While we are constantly thinking of strategies to build a close bond with our most active subscribers, it is also important to know that trying to regain the relationship with our inactive subscribers is also important.
These users can be very valuable to us because we know that at some point they have been interested in our brand and, therefore, have been a potential client. In addition, it is interesting to study their experience with us to see where they stopped and in this way observe if we are failing repeatedly in some point.
Email reactivation campaigns
Email reactivation campaigns therefore play a fundamental role in our database. We often tend to think that the only subscribers we should pay attention to and direct all our efforts to are those who are active in their daily lives. Nothing could be further from the truth.
In this post, we are going to talk about very important cambodia mobile phone number list aspects to take into account when we carry out a reactivation campaign, going through the different steps to ensure that they end up fulfilling the desired objective: recovering subscriber activity.
What is an Email Reactivation Campaign?
To answer this question correctly, we must first know what inactive users are . These are basically those who have not performed any type of action with our brand, that is, they have not interacted with our messages for a period of time .
Knowing this, reactivation campaigns are a specialized tool to combat this adversity . They aim to recover relationships with all inactive subscribers that appear on our mailing lists.
However, creating and carrying out this type of campaign is not a simple action, as it requires time and a prior study of our subscriber list.
What actions should we take to make them successful?
To carry out an excellent email reactivation campaign we must follow these steps:
1. Identify, classify and set objectives. This first step is essential. In order to be successful, we need to know exactly who our subscribers are. Therefore, we must investigate our subscriber lists to see which ones have not interacted with our mailings for a long time, and then group them together to be able to set up our reactivation campaigns. Finally, we will have to set different objectives to be able to evaluate the performance of the campaigns once they have finished.
2. Create relevant content. This step is a set of actions that must be well worked out if you want to be successful. Look for originality, be creative and try to connect with your subscribers so that they feel attracted and decide to interact with your brand.
The highlights are as follows:
– Subject line . We have talked several times on this blog about the importance of subject lines in our emails and we know that a subject line can completely change the number of times our emails are opened. In the case of reactivation campaigns, we recommend designing them in a way that best suits the subscribers’ situation so that they feel attracted .
– Sense of urgency . This technique has proven to be really useful in marketing. When the user is given a sense of urgency and scarcity, it causes them to take action . Therefore, use limited quantities and specific dates to generate scarcity and urgency.
– Personalize the message . Personalizing messages is also important, as we have said, in reactivation campaigns it is very important that users feel identified within a context that makes sense . So, tell them that you miss them by name, or find other ways to get their attention using as much personalization as possible.
– Functional CTAs . Use a design that encourages your subscribers to interact with your brand again , either by entering your website or by performing another action that interests them. By using a powerful CTA, we can get our subscribers to perform the interaction that interests us.
These users can be very valuable to us because we know that at some point they have been interested in our brand and, therefore, have been a potential client. In addition, it is interesting to study their experience with us to see where they stopped and in this way observe if we are failing repeatedly in some point.
Email reactivation campaigns
Email reactivation campaigns therefore play a fundamental role in our database. We often tend to think that the only subscribers we should pay attention to and direct all our efforts to are those who are active in their daily lives. Nothing could be further from the truth.
In this post, we are going to talk about very important cambodia mobile phone number list aspects to take into account when we carry out a reactivation campaign, going through the different steps to ensure that they end up fulfilling the desired objective: recovering subscriber activity.
What is an Email Reactivation Campaign?
To answer this question correctly, we must first know what inactive users are . These are basically those who have not performed any type of action with our brand, that is, they have not interacted with our messages for a period of time .
Knowing this, reactivation campaigns are a specialized tool to combat this adversity . They aim to recover relationships with all inactive subscribers that appear on our mailing lists.
However, creating and carrying out this type of campaign is not a simple action, as it requires time and a prior study of our subscriber list.
What actions should we take to make them successful?
To carry out an excellent email reactivation campaign we must follow these steps:
1. Identify, classify and set objectives. This first step is essential. In order to be successful, we need to know exactly who our subscribers are. Therefore, we must investigate our subscriber lists to see which ones have not interacted with our mailings for a long time, and then group them together to be able to set up our reactivation campaigns. Finally, we will have to set different objectives to be able to evaluate the performance of the campaigns once they have finished.
2. Create relevant content. This step is a set of actions that must be well worked out if you want to be successful. Look for originality, be creative and try to connect with your subscribers so that they feel attracted and decide to interact with your brand.
The highlights are as follows:
– Subject line . We have talked several times on this blog about the importance of subject lines in our emails and we know that a subject line can completely change the number of times our emails are opened. In the case of reactivation campaigns, we recommend designing them in a way that best suits the subscribers’ situation so that they feel attracted .
– Sense of urgency . This technique has proven to be really useful in marketing. When the user is given a sense of urgency and scarcity, it causes them to take action . Therefore, use limited quantities and specific dates to generate scarcity and urgency.
– Personalize the message . Personalizing messages is also important, as we have said, in reactivation campaigns it is very important that users feel identified within a context that makes sense . So, tell them that you miss them by name, or find other ways to get their attention using as much personalization as possible.
– Functional CTAs . Use a design that encourages your subscribers to interact with your brand again , either by entering your website or by performing another action that interests them. By using a powerful CTA, we can get our subscribers to perform the interaction that interests us.