When we tried to break down the trends facing RevOps leaders this year (and beyond) it was difficult to keep the list short. The truth is, there are numerous challenges that RevOps teams and their leaders face every day, and with the shifting tide of audience behaviors, these challenges are becoming increasingly difficult to navigate.
But, as we said in our last RevOps 2024 trends blog within this amazon database two-part series, to get ahead, RevOps leaders need to focus.
While teams can’t expect to master every single challenge in front of them, the teams that will have supercharged growth this year are the ones who understand the trends shaping the industry, and how they can change their day-to-day habits to positively influence efficient, and profitable, growth within their business.
Our last blog explored the first five of these 2024 RevOps trends and strategies, which were:
1. Operational Efficiency as a Cornerstone
2. Cross-Functional Alignment: Sales, Marketing and Customer Success
3. Using the Buyer Journey to Improve Alignment
4. CRM Optimization and Tech Stack Synergy
5. AI and Automation: The New Frontiers in RevOps
Read 'Trends & Strategies Reshaping RevOps in 2024: Part One' blog
In this blog, we’ll explain the last three trends and strategies reshaping RevOps in 2024, which are:
6. Boosting Team Productivity
7. Navigating Complex Tech Stacks
8. Crafting a Robust RevOps Strategy
6. Boosting Team Productivity
Raise your hand if you’ve ever been personally victimized by the phrase, “Do more, with less.”
I’m kidding. Kind of. But this is a reality that many of us are facing, and our clients are no exception. Across the board, I am hearing stories about team reductions, and budgets being cut, and yet the goals and growth numbers continue to rise.
To help with this avalanche, leaders must dig deep for every piece in their toolkit to support their teams on how to do more, with less by providing new ways to boost sales and marketing team productivity.
(And let’s not forget about your Customer Success or Support teams as well, as they are vital for retaining your current client base!)
Use HubSpot as a productivity enhancer
Luckily, working within the HubSpot ecosystem means I have access to all the features and functionality to support our clients. Here are a few of my favorite ways to boost productivity through HubSpot:
Find ways to automate the admin portion of everyone's day-to-day, such as moving their deals through pipeline stages. This gives the reps time back in their days to focus on their actual jobs: Selling!
Take advantage of some of the newer functionalities in HubSpot, such as the Prospecting Dashboard. This reduces the number of clicks a rep has to take to see everything that is on their to-do list. Who they need to follow up with, who they have meetings with, and who they should be reaching out to.
For your Client Success teams, consider creating views in your deals or tickets to give your teams a heads up on who is coming up on renewal so they can prioritize their outreach.
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