How did GE innovate its content?
Posted: Wed Dec 04, 2024 5:43 am
To carry out an audiovisual campaign, the content must be creative . You have the advantage of having all the resources at your disposal: images, sounds, words . It is common to see that companies planning their video advertising campaigns promise new ideas or innovative points of view. However, in audiovisual content this renewal is not evident, they remain in germany whatsapp mobile phone number list the classic narrative and aesthetics. Now we will tell you how GE achieved it.
[Tweet “Innovation must come from the advertising approach #content”]
If you want to renew the sector you work in, it is important that this innovation is perceived through your content. You must demonstrate through your advertising that your business is not just another one, that it stands out from the average. To do this, you have to be truly creative and, above all, not be afraid. You can dare to play with the resources that the audiovisual platform offers.
GE's Innovative Content
GE , through the BBDO New York agency, is an excellent example of innovation. They not only play with resources, but also, through their advertising, they propose a creative, entertaining and interesting idea . For this company, everything is upside down, they go from back to front, from top to bottom. The concept implies that the company has an alternative, different point of view , which is out of the ordinary.
Everything is clearly evident in the video, where the protagonist walks bent over, sometimes stands on the roof, everything is upside down or positioned unnaturally. It is entertaining content, which draws attention and uses pleasant sounds . With this campaign, GE shows that it is possible to create video content that can be watched twenty times without losing enthusiasm.
[Tweet “The audiovisual format allows for varied resources and encourages creativity #content”]
What did you think? Do you think it's a good strategy?
The idea is conveyed in just a few minutes. The company has a new, innovative point of view and this is represented in the very vision of the camera that records the advertisement. According to GE, more important changes can be made if one looks at it from another perspective, and to demonstrate this, it decided that its advertising would not follow a classic style.
[Tweet “Innovation must come from the advertising approach #content”]
If you want to renew the sector you work in, it is important that this innovation is perceived through your content. You must demonstrate through your advertising that your business is not just another one, that it stands out from the average. To do this, you have to be truly creative and, above all, not be afraid. You can dare to play with the resources that the audiovisual platform offers.
GE's Innovative Content
GE , through the BBDO New York agency, is an excellent example of innovation. They not only play with resources, but also, through their advertising, they propose a creative, entertaining and interesting idea . For this company, everything is upside down, they go from back to front, from top to bottom. The concept implies that the company has an alternative, different point of view , which is out of the ordinary.
Everything is clearly evident in the video, where the protagonist walks bent over, sometimes stands on the roof, everything is upside down or positioned unnaturally. It is entertaining content, which draws attention and uses pleasant sounds . With this campaign, GE shows that it is possible to create video content that can be watched twenty times without losing enthusiasm.
[Tweet “The audiovisual format allows for varied resources and encourages creativity #content”]
What did you think? Do you think it's a good strategy?
The idea is conveyed in just a few minutes. The company has a new, innovative point of view and this is represented in the very vision of the camera that records the advertisement. According to GE, more important changes can be made if one looks at it from another perspective, and to demonstrate this, it decided that its advertising would not follow a classic style.