Even if a startup's budget allows it to invest in developing both platforms, it is much easier to start with one:
you will spend a lot of money and time on development, take care of your resources
the goal of a startup is to get the first customers and improve the product based on feedback. If you implement an application on two platforms at once, be prepared for increased costs.
What to do:
1)create a working prototypeor MVP of the application
2) bring it to market
3) collect feedback
4) fix the problems
5) you can move to another platform, expanding your audience reach
Which platform to choose?
If you have decided that it is more expedient for your project to start implementation on one platform, then it is time to choose it. There is no clear answer as to which platform is better and more profitable, everything depends on the specifics of the business model.
We will tell you about the factors that you need to focus on, without personal preference for iOS or Android.
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1 Statistics, sir.
Android accounts for 86% of the global market and this trend is expected to continue in the future.
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If you're interested in reaching the widest possible audience, this is one of those facts that matters.
At the same timeiOS appsallow you to reach an audience that has greater purchasing power than Android users.
Conclusion: decide what is preferable for you: the largest market coverage or greater purchasing power of customers.
2 Let's look at the map
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Although Android leads in overall user numbers, in some regions of the world Apple dominates the market.
These are countries with a high standard of living in North and South America, Europe, and Asia.
Android leads in emerging economies.
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Conclusion: pay attention to the standard of living of the region in which you are going to enter the market
3 Target Audience, Karl
This is one of the main factors for making a decision. If you don't know your target audience, you are shooting blind.
Decide on the goals and type of services of the future application.
Then write down the characteristics of an ideal client:
age
floor
income level
occupation
education
marital status
interests, views, beliefs
Analyze the type and behavior of your target audience. What platform does it use for its daily needs?
Conclusion: Analyzing your target audience will help you determine which type of device is preferable.
4 Save your energy
iOS development is faster and cheaper in terms of fragmentation. Android has many versions and many devices (24,000 different Android devices from over 1,200 manufacturers). This makes it difficult to develop and test an application, which costs time and money. Only Apple uses iOS and has a limited number of smartphones and tablets.
Conclusion: iOS andAndroid developmenttakes about the chinese malaysia cell phone number data same time. However, the situation with Android is more complicated if you develop an application for a large arsenal of devices. Therefore, choose the most popular market flagships and make a project for them, since on low-quality devices your project will look and work poorly.
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5 Source of income
If you want to earn income directly from the app, implement it on iOS. Users of this platform are more willing to spend money on apps. You can offer them to buy additional functionality or a service within the app.
Android gives you more opportunities to earn money from advertising. So the app itself can be free, and the advertising will pay for it.
In-app purchase statistics support this: Apple generates 45% more revenue per user than Android. In addition, iOS users are 10% more likely to make in-app purchases than Android users.
Conclusion: decide which source of income is more relevant for your service.
6 Starting difficulties
OnGoogle Play Market publish applicationeasier:
Create an account
Make a one-time payment of $25
Download the application
In a couple of hours, users can download
The App Store has a stricter approval policy:
Create an account
We pay an annual fee of $99, and for companies - $299
Download the application
We are waiting for your application to be evaluated (about 2 weeks)
We make it publicly available or we get a refusal
Conclusion: tocreate an iOS app, you need to make sure that the developers have experience in launching applications on the App Store.
7 Android Defectors
When choosing a platform, consider the fact that more often than not, an Android user switches to an iPhone, and not vice versa. Apple users are "closed" to their ecosystem and almost never switch to other platforms.
Conclusion: On iOS, you can target a market in which
one and a half billion loyal customers, whose purchasing power is almost five times greater than that of Android customers.
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We look at the situation from the client's side
If you want to sell something to a user, think like a user.
Factors that the buyer pays attention to:
Apple is perfectionism, the company works very carefully on each new model. And Android gives the opportunity to customize the system “for yourself”, including by installing launchers.
The apps on the iPhone are better quality and the design is more sophisticated.
Conclusion: an iOS app must be developed by professionals in order to meet Apple's standards and receive carte blanche from the App Store.
Fast updates on iOS. They are released regularly and are immediately available to all customers for all available devices. Updates for Android are released slowly, which slows down the download of new applications.
Conclusion: app users are more active on iOS, as there are no problems with updates. Any iPhone model will “pull” the new app.
Convenient interface on iOS. Successful people choose iOS because the system has a usability interface and allows saving time for performing an action.
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Conclusion: if your target audience is exactly these people, the choice is obvious.
iOS is safer than Android. This is due to the already known point about strict verification from the App Store. The probability of getting a couple of viruses after downloading an application does not attract users at all. The Google Market has collected many different applications, including low-quality ones, while the App Store conducts pre-moderation of all new products. This speaks of a high-quality approach and level of monitoring of all products.
Conclusion: if your product is going to occupy niches of both markets, try to make high-quality products for both OS.
Who wins? As always in business, there is no clear answer. Although there are more arguments in favor of iOS, the specifics of your business and market may say the opposite.
The really good advice we can give is to analyze the situation from different angles and draw conclusions!
And if you still can't make a decision - contact Artjoker! Our specialists will conduct an analysis and turn your idea into a result
