The State of Digital Marketing in 2014 [Infographic]
Posted: Wed Dec 04, 2024 5:50 am
Contents:
Digital Marketing Challenges for this year
State of Digital Marketing: Explained in an Infographic
Create Your Next Customer by UBM Tech , in partnership with IT Marketing World , published the 2014 Digital Marketing Priorities survey earlier this year , with the aim of finding out what would drive the digital strategy of more than 150 B2B companies in the coming months in order to understand the state of Digital Marketing . The research focused on the priorities and challenges in the area of Digital Marketing, the amount and allocation of the budget, the measures of success to be used in the marketing strategy, and the profile of the digital marketing professional.
Digital Marketing Challenges for this year
The state of digital marketing is quite challenging, and more and more small and greece whatsapp mobile phone number list medium-sized businesses are aware of the benefits of this trend. Customer demands are changing and therefore modifications in digital marketing are becoming more difficult.
One of the challenges that will change the state of digital marketing for this year is the saturation of information to which the client is being subjected. Everyone wants to be informed about everything and although the consumer's desire to stay connected is not exhausted, the fatigue of receiving the same information is.
The diversification of communication media is another of the challenges that digital marketing has for this year. In general, networks can be classified by consumer behavior , however, we are in an era where everyone wants to know everything and that makes segmentation difficult.
State of Digital Marketing: Explained in an Infographic
Some highlights:
51% point to Content Marketing as a priority in their Digital Marketing strategy.
Content generation is among the top 3 challenges facing B2B companies in 2014.
86% of companies maintain or increase their marketing budget for this year.
Content creation and management takes up the largest slice of the budget pie.
Conversion rate of leads to new customers, the main indicator of success in marketing.
Digital Marketing Challenges for this year
State of Digital Marketing: Explained in an Infographic
Create Your Next Customer by UBM Tech , in partnership with IT Marketing World , published the 2014 Digital Marketing Priorities survey earlier this year , with the aim of finding out what would drive the digital strategy of more than 150 B2B companies in the coming months in order to understand the state of Digital Marketing . The research focused on the priorities and challenges in the area of Digital Marketing, the amount and allocation of the budget, the measures of success to be used in the marketing strategy, and the profile of the digital marketing professional.
Digital Marketing Challenges for this year
The state of digital marketing is quite challenging, and more and more small and greece whatsapp mobile phone number list medium-sized businesses are aware of the benefits of this trend. Customer demands are changing and therefore modifications in digital marketing are becoming more difficult.
One of the challenges that will change the state of digital marketing for this year is the saturation of information to which the client is being subjected. Everyone wants to be informed about everything and although the consumer's desire to stay connected is not exhausted, the fatigue of receiving the same information is.
The diversification of communication media is another of the challenges that digital marketing has for this year. In general, networks can be classified by consumer behavior , however, we are in an era where everyone wants to know everything and that makes segmentation difficult.
State of Digital Marketing: Explained in an Infographic
Some highlights:
51% point to Content Marketing as a priority in their Digital Marketing strategy.
Content generation is among the top 3 challenges facing B2B companies in 2014.
86% of companies maintain or increase their marketing budget for this year.
Content creation and management takes up the largest slice of the budget pie.
Conversion rate of leads to new customers, the main indicator of success in marketing.