How to generate leads on WhatsApp with Spotify Advertising?
Posted: Tue Jan 07, 2025 9:33 am
Spotify has changed the way people listen to music. With over 300 million monthly active users (half of whom access Spotify with a free account every day), the advertising potential is huge and still under-exploited. In this article, we’ll explain how you can generate leads on WhatsApp by placing ads on Spotify. Spotify Ad Studio: How it works Ad Studio is Spotify's platform that allows advertisers to easily create and manage audio ads. The tool, which is very simple and intuitive to use, allows advertisers to launch audio ads in less than 10 minutes, starting with a minimum campaign budget of $250. What advertising formats are available? Spotify offers different types of advertising formats to advertisers and brands: 1) Audio: Broadcast an ad between tracks during active listening sessions.
The ad is embedded in a clickable banner, in the coverage area, which can lead users to a specific landing page. 2) Video: This format includes two possibilities. Sponsored sessions , that is, the advertiser offers “freemium” users 30 minutes of ad-free listening time after watching the video ad. The second option, the Video Takeover , is positioned as the audio between listening to one song and another in the commercial breaks. 3) Display : This includes overlay banners, also on the homepage, which are mainly available for the desktop and web app versions of the Spotify platform. 4) Sponsorship: Through “Sponsored Playlists,” brands can associate their name with the most popular playlists managed or owned by Spotify.
How to create a campaign with Spotify Ad Studio The first thing you need to do is log in to Spotify Ad Studio and create an account. Once you sign up, you’ll see a dashboard like the one below: Spotify Ad Studio: How it works To create your first Spotify campaign, click the dedicated button, name the campaign and configure it according to your target cyprus telegram database audience and objective. Unless you are a record label or artist, then the first target is the most appropriate for most brands. Settings for ad group In this section we will make a selection: a) Ad format (horizontal video, vertical video or audio), b) Platforms (all, iOS, Android or desktop), c) Date and time of start and end of the campaign, d) Budget (minimum $250), e) Custom frequency limit, f) Target.
More specifically, for the target we will choose: a) The country and area of the promotion (e.g. Italy – Bergamo), or, decide to open the announcement to the entire selected country. b) Age, with the choice of a range between 14 and 65 years. c) Whether it is a man, a woman or both. d) Additional targeting by fanbase, musical genre, interests or real-time contexts. Spotify Ad Studio: How it works Creation of the announcement Ads are 30-second audio files, accompanied by a cover image and a title. You will also need to include a link to the landing page where you want to direct clicks from the ad. This is where we will insert our link that will direct our users to our company's WhatsApp number (we will see how to do this in the next section). You can either upload a pre-created audio file with the “Upload Audio File” option, or request a “Voiceover,” which means Spotify will play the ad for you.
The ad is embedded in a clickable banner, in the coverage area, which can lead users to a specific landing page. 2) Video: This format includes two possibilities. Sponsored sessions , that is, the advertiser offers “freemium” users 30 minutes of ad-free listening time after watching the video ad. The second option, the Video Takeover , is positioned as the audio between listening to one song and another in the commercial breaks. 3) Display : This includes overlay banners, also on the homepage, which are mainly available for the desktop and web app versions of the Spotify platform. 4) Sponsorship: Through “Sponsored Playlists,” brands can associate their name with the most popular playlists managed or owned by Spotify.
How to create a campaign with Spotify Ad Studio The first thing you need to do is log in to Spotify Ad Studio and create an account. Once you sign up, you’ll see a dashboard like the one below: Spotify Ad Studio: How it works To create your first Spotify campaign, click the dedicated button, name the campaign and configure it according to your target cyprus telegram database audience and objective. Unless you are a record label or artist, then the first target is the most appropriate for most brands. Settings for ad group In this section we will make a selection: a) Ad format (horizontal video, vertical video or audio), b) Platforms (all, iOS, Android or desktop), c) Date and time of start and end of the campaign, d) Budget (minimum $250), e) Custom frequency limit, f) Target.
More specifically, for the target we will choose: a) The country and area of the promotion (e.g. Italy – Bergamo), or, decide to open the announcement to the entire selected country. b) Age, with the choice of a range between 14 and 65 years. c) Whether it is a man, a woman or both. d) Additional targeting by fanbase, musical genre, interests or real-time contexts. Spotify Ad Studio: How it works Creation of the announcement Ads are 30-second audio files, accompanied by a cover image and a title. You will also need to include a link to the landing page where you want to direct clicks from the ad. This is where we will insert our link that will direct our users to our company's WhatsApp number (we will see how to do this in the next section). You can either upload a pre-created audio file with the “Upload Audio File” option, or request a “Voiceover,” which means Spotify will play the ad for you.