What is a mature digital company and why should you aspire to be one?
Posted: Wed Dec 04, 2024 6:14 am
The pace of digital transformation is increasing considerably worldwide. As a result, we can see three types of companies emerging in the post-pandemic landscape. First, there are companies with traditional models that do not foresee changes in their business processes. Second, there are companies that are transforming their business models through modern technologies. Finally, there are mature digital companies.
According to McKinsey , mature digital companies tend to achieve higher productivity and growth. They have a 30% increase in customer satisfaction, a 20% improvement in employee satisfaction, and an overall economic benefit.
What are the forces driving digitally mature organizations? Higher consumer expectations, economic pressures, and a growing need for robust and interactive digital experiences. These companies are adopting a new digital mindset to rethink every aspect of their business. Ultimately, this results in a host of positive benefits and outcomes.
In this article, we will review what mature digital companies are, taking into account the current state of the market. Why should your company aspire to be a digitally mature company and why should it take advantage of a Digital-First strategy? We will discuss it in detail below.
Digital-first company
What is a mature digital company?
In English, mature digital companies are called Digital-First. It is a concept that can be applied to many things related to digital technologies. The most common usage is the digital approach or mindset: thinking luxembourg business email list about being Digital-First means establishing a process or model that takes into account the current needs of users and responds to them, regardless of the specific technology that is leveraged to make it happen.
Ideally, how would a modern user order a product from your brand? What steps would they need to take? Once the modern digital user journey and strategy is designed, the company chooses the technology or adjusts its existing stack to make this journey a reality.
A Digital-First company is a business with digital processes that have a high level of maturity… which is not the same as having modern technology. In today’s world, a digitally mature company leverages modern technology to solve the needs of its users in the most efficient and intuitive way and has internal processes to learn from the behavior of its users and continue to offer a robust and modern digital experience through its channels.
Let's see what the main characteristics of a mature digital company are.
Characteristics of a mature digital company (Digital-First)
With the ability to react or adapt
Many companies are still lagging behind in the effective use of data. A truly digital company does the opposite: it masters data and goes beyond it.
Digital-first companies invest in digital solutions that help collect user data and grow their business intelligence . This data provides them with deeper insights into customer behavior. In turn, this allows them to fine-tune their offering by designing better products and services.
Most traditional companies have learned to react to data with marketing and product development efforts. In contrast, mature digital companies systematically engage with their audiences and set the pace. These companies embrace data-driven decision making and use it to drive business growth.
Omnichannel
Being a digital business means having a deep understanding of the customer journey. This includes all the digital touchpoints your audience has with your company.
It doesn’t matter if your users are using a desktop or a mobile device. A digitally mature company must be able to interact with its audience on any available channel – that is, be omnichannel.
Everyone uses a smartphone, including customers, employees and suppliers. For this reason, websites are no longer the only channels for business or marketing communication. Digital-First companies aim to connect in every possible way. They use modern technology to support their customers by offering them consistent digital experiences.
It is essential to prioritize an omnichannel approach and deliver brand value across all existing digital channels. This also means offering experiences that work well across all browsers and different types of devices. The brand value proposition plays a key role in a digital strategy, as it enables consistency and positive emotions regardless of the channel.
According to McKinsey , mature digital companies tend to achieve higher productivity and growth. They have a 30% increase in customer satisfaction, a 20% improvement in employee satisfaction, and an overall economic benefit.
What are the forces driving digitally mature organizations? Higher consumer expectations, economic pressures, and a growing need for robust and interactive digital experiences. These companies are adopting a new digital mindset to rethink every aspect of their business. Ultimately, this results in a host of positive benefits and outcomes.
In this article, we will review what mature digital companies are, taking into account the current state of the market. Why should your company aspire to be a digitally mature company and why should it take advantage of a Digital-First strategy? We will discuss it in detail below.
Digital-first company
What is a mature digital company?
In English, mature digital companies are called Digital-First. It is a concept that can be applied to many things related to digital technologies. The most common usage is the digital approach or mindset: thinking luxembourg business email list about being Digital-First means establishing a process or model that takes into account the current needs of users and responds to them, regardless of the specific technology that is leveraged to make it happen.
Ideally, how would a modern user order a product from your brand? What steps would they need to take? Once the modern digital user journey and strategy is designed, the company chooses the technology or adjusts its existing stack to make this journey a reality.
A Digital-First company is a business with digital processes that have a high level of maturity… which is not the same as having modern technology. In today’s world, a digitally mature company leverages modern technology to solve the needs of its users in the most efficient and intuitive way and has internal processes to learn from the behavior of its users and continue to offer a robust and modern digital experience through its channels.
Let's see what the main characteristics of a mature digital company are.
Characteristics of a mature digital company (Digital-First)
With the ability to react or adapt
Many companies are still lagging behind in the effective use of data. A truly digital company does the opposite: it masters data and goes beyond it.
Digital-first companies invest in digital solutions that help collect user data and grow their business intelligence . This data provides them with deeper insights into customer behavior. In turn, this allows them to fine-tune their offering by designing better products and services.
Most traditional companies have learned to react to data with marketing and product development efforts. In contrast, mature digital companies systematically engage with their audiences and set the pace. These companies embrace data-driven decision making and use it to drive business growth.
Omnichannel
Being a digital business means having a deep understanding of the customer journey. This includes all the digital touchpoints your audience has with your company.
It doesn’t matter if your users are using a desktop or a mobile device. A digitally mature company must be able to interact with its audience on any available channel – that is, be omnichannel.
Everyone uses a smartphone, including customers, employees and suppliers. For this reason, websites are no longer the only channels for business or marketing communication. Digital-First companies aim to connect in every possible way. They use modern technology to support their customers by offering them consistent digital experiences.
It is essential to prioritize an omnichannel approach and deliver brand value across all existing digital channels. This also means offering experiences that work well across all browsers and different types of devices. The brand value proposition plays a key role in a digital strategy, as it enables consistency and positive emotions regardless of the channel.