Main postulates of Content Marketing
Posted: Wed Dec 04, 2024 6:17 am
Another aspect to consider is lead generation ; how many users completed a contact form upon accessing your content.
This can also be measured with Google Analytics , an essential tool for evaluating your content marketing strategy.
Also review the generation of organic traffic , the number of readers who reach your content through SEO positioning.
1. Good writing and trained staff
When it comes to attracting customers , offering well-written material is indonesia whatsapp mobile phone number list essential. You cannot expect to gain the trust and retain consumers with an article full of spelling and grammatical errors.
It is necessary that the content be developed by trained and specialized personnel.
Until a few years ago, it was quite common to see that production was the responsibility of any sector of a company, from Marketing to Human Resources or areas related to sales.
It is essential to have trained personnel to write #contentmarketing
The importance of having a writer on the team can make the difference with the competition.
This writer must have knowledge of the topic in question and of course about Content Marketing to understand how to write to attract the user's attention and highlight creative content.
This fundamental task must begin with the creation of the titles . Otherwise, an original production, with many hours of work, can go completely unnoticed.
2. Use formats preferred by users
Creating content in text form is usually the first thing people turn to. It is perhaps the quickest and easiest way to produce content that generates visibility for consumers.
However, text is becoming less effective compared to other platforms that provide more varied resources.
This is not against the text, which will never lose its validity, but in these times it may seem cumbersome or too long.
Many times the user quickly goes through your message and if it is a long text, he may skip it or not finish reading it.
There are other ways to present content to retain the consumer and achieve more effective communication of the idea.
Video is positioned as the format par excellence. This has to do with the multiplicity of resources it offers, taking into account the use of audio, images and words.
Although it requires greater investment and specialized personnel, the results will be visible in less time than a text with long words.
Visual content is what attracts the user's attention the most #contentmarketing
Infographics are also very well received by the public. A large number of studies confirm that articles that state in their title that they contain infographic material represent the highest percentage of visits by users.
This format is very useful for presenting in a dynamic and creative way the same thing that would be easily ignored in a text.
It is essential to include graphs and charts in the content, as they are some of the most successful variants when presenting data. Both images and videos stand out on social media as the most viewed and shared materials.
This can also be measured with Google Analytics , an essential tool for evaluating your content marketing strategy.
Also review the generation of organic traffic , the number of readers who reach your content through SEO positioning.
1. Good writing and trained staff
When it comes to attracting customers , offering well-written material is indonesia whatsapp mobile phone number list essential. You cannot expect to gain the trust and retain consumers with an article full of spelling and grammatical errors.
It is necessary that the content be developed by trained and specialized personnel.
Until a few years ago, it was quite common to see that production was the responsibility of any sector of a company, from Marketing to Human Resources or areas related to sales.
It is essential to have trained personnel to write #contentmarketing
The importance of having a writer on the team can make the difference with the competition.
This writer must have knowledge of the topic in question and of course about Content Marketing to understand how to write to attract the user's attention and highlight creative content.
This fundamental task must begin with the creation of the titles . Otherwise, an original production, with many hours of work, can go completely unnoticed.
2. Use formats preferred by users
Creating content in text form is usually the first thing people turn to. It is perhaps the quickest and easiest way to produce content that generates visibility for consumers.
However, text is becoming less effective compared to other platforms that provide more varied resources.
This is not against the text, which will never lose its validity, but in these times it may seem cumbersome or too long.
Many times the user quickly goes through your message and if it is a long text, he may skip it or not finish reading it.
There are other ways to present content to retain the consumer and achieve more effective communication of the idea.
Video is positioned as the format par excellence. This has to do with the multiplicity of resources it offers, taking into account the use of audio, images and words.
Although it requires greater investment and specialized personnel, the results will be visible in less time than a text with long words.
Visual content is what attracts the user's attention the most #contentmarketing
Infographics are also very well received by the public. A large number of studies confirm that articles that state in their title that they contain infographic material represent the highest percentage of visits by users.
This format is very useful for presenting in a dynamic and creative way the same thing that would be easily ignored in a text.
It is essential to include graphs and charts in the content, as they are some of the most successful variants when presenting data. Both images and videos stand out on social media as the most viewed and shared materials.