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Posted: Sun Jan 19, 2025 6:53 am
We decided to use a fundamentally different approach: replace email newsletters with newsletters using a Chatbot via Telegram. By this point, many of our client's major competitors have already used Telegram's capabilities. They attract customers through channels with information materials and advertising publications. An example of a trigger message in the Telegram channel of one of our client's competitors We suggested using Telegram not only as a social media channel, but also as an alternative to mailings. In this case, we develop a Chatbot that sends messages to subscribers according to a scheduled schedule and trigger events. At the same time, we use all the capabilities of Telegram: You can attach any images, videos and attached files to your messages; the design and layout of the publication takes almost no time (unlike email newsletters), and this saves time for the company's specialists; you can attach reactions (the ability to like) and comments to the message to track feedback; You can schedule the date and time of publication and track analytics.
Chatbot newsletters are not used nearly as panama whatsapp number data 5 million often as emails. Therefore, users are much more favorable to them, open messages and click on links more often. In addition, Telegram, unlike mail, is viewed much more often. According to research, most users check their mail 1-2 times a day: between 9-11 am and 4-6 pm. During this time, a lot of letters accumulate in the mailbox, and many of them are immediately sent to the "Trash" or "Spam". At the same time, according to surveys, every third Russian user spends at least three hours daily in messengers and, in particular, in Telegram. , watch entertainment channels and, among other things, may pay attention to interesting promotions.
For our client, we developed a Chatbot that sent newsletters to several segments: publications with advice for young parents and product selections; holiday-related collections; promotions, quizzes and quizzes. At the same time, for each user, the history of their purchases was still saved in the database through integration with the CRM. Due to this, we were able to implement an individual approach: reminders for regular purchases (for example, for diapers); automatic change of user segment after a certain period of time; Individual special offers for gifts for a child's birthday. Result The average open rate for messages in the Chatbot was 56%, for promotional messages - 79%, while for emails it did not exceed 12%. As a result, both clicks to product pages and sales increased, especially during pre-holiday days.
Chatbot newsletters are not used nearly as panama whatsapp number data 5 million often as emails. Therefore, users are much more favorable to them, open messages and click on links more often. In addition, Telegram, unlike mail, is viewed much more often. According to research, most users check their mail 1-2 times a day: between 9-11 am and 4-6 pm. During this time, a lot of letters accumulate in the mailbox, and many of them are immediately sent to the "Trash" or "Spam". At the same time, according to surveys, every third Russian user spends at least three hours daily in messengers and, in particular, in Telegram. , watch entertainment channels and, among other things, may pay attention to interesting promotions.
For our client, we developed a Chatbot that sent newsletters to several segments: publications with advice for young parents and product selections; holiday-related collections; promotions, quizzes and quizzes. At the same time, for each user, the history of their purchases was still saved in the database through integration with the CRM. Due to this, we were able to implement an individual approach: reminders for regular purchases (for example, for diapers); automatic change of user segment after a certain period of time; Individual special offers for gifts for a child's birthday. Result The average open rate for messages in the Chatbot was 56%, for promotional messages - 79%, while for emails it did not exceed 12%. As a result, both clicks to product pages and sales increased, especially during pre-holiday days.