Thanks to an effective Marketing Automation strategy, it is possible to optimize the performance of your eCommerce by implementing features aimed specifically at stimulating this type of purchase. This is precisely the case of triggers that allow a high level of customization of the customer experience thanks to the possibility of sending ad hoc communications following a particular event or a particular action performed by the user.
trigger recurring order for the pharmaceutical and parapharmaceutical sector
Triggers and Personalized Emails
On-site personalization list of antigua and barbuda consumer email activities but not only: the marketing automation strategy created by Farmaè also includes a series of off-site activities, aimed at re-engaging the user once he has chosen to leave the site.
This is exactly the case when sending personalized emails when certain conditions and actions occur.
Recurring Order
Among the most used triggers in the eCommerce field we find the Recurring Order one , particularly suitable for shops in the pharmaceutical or parapharmaceutical sector. It involves sending an email, an SMS message or a notification to the user after a well-defined period of time from the purchase of a specific product. The recurring order trigger is therefore a particularly interesting feature for all those products that need to be repurchased on a regular basis due to expiration dates or periodic consumption .
Article taken from the ebook Case Study Farmaè. Marketing Automation for eCommerce: a success story in the parapharmaceutical sector.
