9 Ways to Streamline Intercom User Data Management
Posted: Wed Dec 04, 2024 8:16 am
Intercom is a leading customer messaging platform, built to help companies inspire loyalty and develop better, deeper relationships with customers and prospects. Organizations across many industries use Intercom in a variety of ways, and most commonly software companies use Intercom to personalize the experiences of their visitors and customers within their website and product.
When you use Intercom, you collect a lot of data in order to make ig database the most out of the platform. But over time, as that amount of data grows, it becomes more difficult to manage and use it effectively. Data errors and inconsistencies hinder your team’s ability to handle their day-to-day tasks. A lack of confidence in your data gets in the way of them being able to drive personalized engagement at scale.
Managing that data gets increasingly difficult with growth. 94% of organizations believe that their customer and prospect data may be inaccurate, and bad data may cost U.S. companies up to $3 trillion per year.
Do you find yourself struggling with duplicate records? Often, the same person will have records as both a lead and a user, or multiple user records. This breaks the single customer view and makes it impossible for teams to engage with prospects and customers with full context. Splitting a customer profile impacts them at every stage of the customer lifecycle.
Or maybe you have run into problems with tag management? Do you need to remove or add tags from a group of users, in bulk, instead of updating them one-by-one? Tags are the primary driver helping to personalize engagements and organize your Intercom database, which makes tag management and organization a serious challenge. Tags play a critical role in your ability to organize and access your information. But as you begin to use more tags, it can become difficult to use them effectively.
To collect data, you probably rely on your visitors to enter their name, email address, and other data when they interact with your Intercom bot and operators. However, this leads to input errors.
They might provide their name in all lowercase, have a typo in their email that requires a correction, or generally provide inconsistent data. Those things have a huge impact on your ability to personalize messages and engage with them moving forward in a way that feels genuine. Would you rather receive an email addressed to “jane” or “Jane”? The little details matter — especially when your competition is doing it well.
Having clean and consistent data in Intercom is necessary for making the most of the platform. Being able to confidently use the data that you capture is necessary for employing data-backed approaches and driving business results.
Understanding how customers are using your product and website, and the kinds of questions that prospects are asking drives an understanding of your market, and ultimately, direction for the company itself. It impacts the support, marketing, and sales processes that rely on that data to develop real relationships with prospects and customers.
With clean, reliable data your teams will be able to respond faster, more accurately, and with greater confidence to what your customers are telling you — either through their actions or through their words.
Insycle is a complete Intercom customer data management solution that makes it simple for companies to manage, automate, maintain, and cleanse Intercom databases. This enables support, marketing, and sales teams to execute more precisely and deliver messaging that is more consistent with each customer’s needs and concerns.
When you use Intercom, you collect a lot of data in order to make ig database the most out of the platform. But over time, as that amount of data grows, it becomes more difficult to manage and use it effectively. Data errors and inconsistencies hinder your team’s ability to handle their day-to-day tasks. A lack of confidence in your data gets in the way of them being able to drive personalized engagement at scale.
Managing that data gets increasingly difficult with growth. 94% of organizations believe that their customer and prospect data may be inaccurate, and bad data may cost U.S. companies up to $3 trillion per year.
Do you find yourself struggling with duplicate records? Often, the same person will have records as both a lead and a user, or multiple user records. This breaks the single customer view and makes it impossible for teams to engage with prospects and customers with full context. Splitting a customer profile impacts them at every stage of the customer lifecycle.
Or maybe you have run into problems with tag management? Do you need to remove or add tags from a group of users, in bulk, instead of updating them one-by-one? Tags are the primary driver helping to personalize engagements and organize your Intercom database, which makes tag management and organization a serious challenge. Tags play a critical role in your ability to organize and access your information. But as you begin to use more tags, it can become difficult to use them effectively.
To collect data, you probably rely on your visitors to enter their name, email address, and other data when they interact with your Intercom bot and operators. However, this leads to input errors.
They might provide their name in all lowercase, have a typo in their email that requires a correction, or generally provide inconsistent data. Those things have a huge impact on your ability to personalize messages and engage with them moving forward in a way that feels genuine. Would you rather receive an email addressed to “jane” or “Jane”? The little details matter — especially when your competition is doing it well.
Having clean and consistent data in Intercom is necessary for making the most of the platform. Being able to confidently use the data that you capture is necessary for employing data-backed approaches and driving business results.
Understanding how customers are using your product and website, and the kinds of questions that prospects are asking drives an understanding of your market, and ultimately, direction for the company itself. It impacts the support, marketing, and sales processes that rely on that data to develop real relationships with prospects and customers.
With clean, reliable data your teams will be able to respond faster, more accurately, and with greater confidence to what your customers are telling you — either through their actions or through their words.
Insycle is a complete Intercom customer data management solution that makes it simple for companies to manage, automate, maintain, and cleanse Intercom databases. This enables support, marketing, and sales teams to execute more precisely and deliver messaging that is more consistent with each customer’s needs and concerns.