Examples of contextual advertising
How contextual advertising works
Contextual ad delivery systems.
Benefits of contextual advertising.
what do you offer
What is contextual advertising?
Contextual advertising is a form of targeted advertising in which the content of the ad is directly correlated with the content of the web page/site the user is viewing.
Contextual advertising refers to the practice of placing advertisements on web pages/sites based on the content of those pages.
Examples of contextual advertising:
An example of contextual advertising
Example of contextual advertising N1
Example of contextual advertising N2
Example of contextual advertising N2
An advertisement offering a special price on a flight to Italy and placed on an online air ticket booking platform.
An advertisement for a particular model of laptop placed on the website of an online hardware store.
A tire ad that appears on an auto parts website.
In-Video Advertising: An example of this type bulgaria b2b leads of contextual advertising would be a tire ad on YouTube that is shown while watching an auto blog video.
How does contextual advertising work?
Contextual advertising refers to the process of contextual targeting through an ad launch platform that places your ad on websites, video portals and mobile applications with content relevant to your services or products. For example, the Google Display Network works like this:
1. Selecting the right contextual advertising parameters
In order to get effective marketing, the advertising system must first know what your campaign is about and what the goal is, to easily evaluate the quality of the ad so that it can place your ads on the appropriate websites, blogs, video portals or mobile applications.
Themes: for effective marketing, it is necessary to choose the right theme from a wide range of categories at the initial stage, in which your contextual advertisement will be placed.
Keywords: According to Google, each campaign should use 5-50 keywords, including negative keywords, which will help the network to make an accurate analysis and focus correctly on the context.
After analyzing the topic and keywords, the system starts running contextual ads.
2. Google analyzes the pages on its network
When serving your ad, Google will analyze the content on each display network to try to target your ad to the most relevant content. It takes into account text, language, page structure, link structure and keywords.
3. Consent to running your ads on the system
After analyzing the content of your proposed ad, topic, keywords and the content of the target advertising platforms, a decision is made to run the ad in the system and your ad starts appearing on the target platforms.
