How Marketing Personalization Can Improve Your Results

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Marketing Personalization is perhaps one of the most important worries that marketing is facing in this period. In an increasingly complex competitive context, in which the war to gain the attention of the consumer is increasingly complex, success often passes through the ability to offer unique and engaging experiences that bring real value to our target.

Just think about how much list of aruba consumer email personalization plays a central role in the success of companies like Amazon or Netflix to understand how it is a key element to complete your marketing strategy and win the game against the competition.





But does personalized marketing improve my results?
Personalization of the experience has become truly pervasive and has characterized some of the most successful marketing campaigns of recent years.

Customer experience personalization
Many will have asked themselves: but are these operations useful? Do they bring real results?

The answer is certainly positive and is made clear by the following graphic, extracted from research carried out by Venture Beat .