Push and email - which is better?
Posted: Wed Dec 04, 2024 8:23 am
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Despite the dismissive tone towards advertising from clients, marketing reports with sales figures and loyalty assessments show that both newsletters and push notifications do their job effectively. If you don’t know what to choose for your business and why, understand the specifics and purpose of each method of communication with the audience.
Push and email - which is better? - image
Email: advantages and disadvantages
Email newsletters are a proven way to maintain long-term job seekers contact phone numbers list relationships with clients, which in most cases result in sales. Of course, one email won’t just make a traffic “boom” or a million-dollar profit, but with a well-thought-out and well-coordinated system, there is every chance of getting the desired results.
Conducting mailings to solve specific problems: informational - to communicate relevant information, triggered - in response to interaction with the resource, commercial - promotions, promo codes, etc.
Possibility to schedule sending of letters for any day/month, etc.
Integration of email newsletters with a website/online store and social networks, which allows you to get new leads (subscription and registration forms, pop-up windows, etc.).
Develop your own scenarios of interaction with the client (including personal ones), which will change depending on the user's behavior. By the way, if he is "inactive" - you can either try to "wake him up" with a special letter with "goodies" or completely delete him from the database so as not to waste the budget. The main thing is to avoid getting into the "Spam" folder
Receive comprehensive analytics and track KPI performance to make prompt adjustments.
Push and email - which is better? - 2 - image
What's the bottom line?
TodayEmail Marketinghas proven itself well in the market and has already stood out as a separate tool. Mail services are constantly improving, many of them offer API and conduct certification, deepening the specialized expertise of email marketers. The work of a good specialist is not cheap, so think about possible financial costs + time for debugging the system will also be required. If your business cannot currently provide itself with a full-fledged department of email marketers or a specialized specialist, then you can always find a convenient, understandable and inexpensive to work with mail service. We recommendeSputnik, which is suitable for both professionals and beginners.
A developed strategy with a schedule and rubrication, a variety of functional capabilities of mail services and fine-tuning of analytics will make the mailing a stable sales channel that you will use regularly. And if something goes wrong - check yourself and read carefully before sending the mailingarticleabout 10 typical email marketing mistakes - sometimes even those who are on first-name terms with email marketing make them.
Push and email - which is better? - 3 - image
Despite the dismissive tone towards advertising from clients, marketing reports with sales figures and loyalty assessments show that both newsletters and push notifications do their job effectively. If you don’t know what to choose for your business and why, understand the specifics and purpose of each method of communication with the audience.
Push and email - which is better? - image
Email: advantages and disadvantages
Email newsletters are a proven way to maintain long-term job seekers contact phone numbers list relationships with clients, which in most cases result in sales. Of course, one email won’t just make a traffic “boom” or a million-dollar profit, but with a well-thought-out and well-coordinated system, there is every chance of getting the desired results.
Conducting mailings to solve specific problems: informational - to communicate relevant information, triggered - in response to interaction with the resource, commercial - promotions, promo codes, etc.
Possibility to schedule sending of letters for any day/month, etc.
Integration of email newsletters with a website/online store and social networks, which allows you to get new leads (subscription and registration forms, pop-up windows, etc.).
Develop your own scenarios of interaction with the client (including personal ones), which will change depending on the user's behavior. By the way, if he is "inactive" - you can either try to "wake him up" with a special letter with "goodies" or completely delete him from the database so as not to waste the budget. The main thing is to avoid getting into the "Spam" folder
Receive comprehensive analytics and track KPI performance to make prompt adjustments.
Push and email - which is better? - 2 - image
What's the bottom line?
TodayEmail Marketinghas proven itself well in the market and has already stood out as a separate tool. Mail services are constantly improving, many of them offer API and conduct certification, deepening the specialized expertise of email marketers. The work of a good specialist is not cheap, so think about possible financial costs + time for debugging the system will also be required. If your business cannot currently provide itself with a full-fledged department of email marketers or a specialized specialist, then you can always find a convenient, understandable and inexpensive to work with mail service. We recommendeSputnik, which is suitable for both professionals and beginners.
A developed strategy with a schedule and rubrication, a variety of functional capabilities of mail services and fine-tuning of analytics will make the mailing a stable sales channel that you will use regularly. And if something goes wrong - check yourself and read carefully before sending the mailingarticleabout 10 typical email marketing mistakes - sometimes even those who are on first-name terms with email marketing make them.
Push and email - which is better? - 3 - image