But they have particular habits when it comes to scrolling through text in digital format. Yes, maybe it shouldn’t be called reading at all.
It scrolls fast . Users of a website, blog, Facebook page or Instagram post rarely read all the text content . From start to finish.
I often read texts on the web like this. I imagine you do it too. Don't worry! It's all normal .
We've just developed what neuroscientists call instant gratification .
It’s as if we humans are programmed to want things, and to want them now. And with writing for the web this need has become obsessive.
Furthermore, online we find millions of articles and texts competing with each other. They are jostling to see who enters our mind first.
After all, writing for the web has only one purpose:
to attract the reader's attention.
If you want to be read on the web, it is essential that you know how to write for the web.
But that's not all.
Writing texts for websites and blogs, articles, titles, captions and paragraphs is an activity closely tied to generosity and empathy .
The secret to copywriting lies precisely in discovering and investigating the reader's needs and requirements.
What does it mean to write for the web?
Online writing is not comparable to other types of writing.
Novels
Articles for the printed press
Insights for a magazine
Dialogues for a radio or television commercial
Writing for the web means knowing, learning and following the rules of digital communication .
Copywriting, blogging, writing texts for corporate websites or micro-copy for user navigation. Writing for digital communication requires in-depth knowledge of the MEDIUM on which the text is published.
Knowing how to use a blog editor or any other online writing program is not enough to be able to say “ I know how to write for the web ”.
It's a bit like running a restaurant : you have Phone Number Database to serve the right audience with the right dish. And hit their palate without ruining the meal!
Why is it so important to know how to write for the web today?
As Luisa Carrada states,
For a long time, writing has been the true Cinderella of the Internet.
Squeezed on one side by programming and technology, on the other by the dominance of graphics.
Yet learning to write for the web is particularly important and urgent. Because, once the euphoria for the novelty of the medium has passed, today the Internet is mainly searched for content.
And then because, unlike traditional publishing, which is still reserved for a few, on the Internet we can all write and publish. Without restrictions, without obstacles and even without money.
Writing for the web could be something that sooner or later happens to everyone . Unless you rely on a professional who follows the texts and online communication of your company in detail.
If you want to do digital marketing, you will find yourself dealing with blog posts, landing pages, email marketing, and all sorts of web pages that the reader can lay their eyes on.
Even writing the text for an advertising banner, a display ad or an e-commerce purchase button involves rules to which you must adhere .
