The standard integration between these two platforms creates a HubSpot deal physician database for every Shopify order, a feature that is undoubtedly useful. But these deals are not associated with a company in the system, which is a significant gap in the integration process that can cause major complications—particularly for businesses operating in the B2B sector.
Accurate segmentation, reporting, and analysis depends on visibility into the companies and accounts connected to a business’s Shopify orders. Without it, C-suite decision-making will suffer.
Speed is also critical to large B2B e-commerce orders. Customers want to hear from reps and receive proactive updates about their orders in a timely fashion. Often, their business depends on it.
But you won’t be able to meet their expectations if the deals that are created as a result of your Shopify integration are not appropriately associated to companies. Your proactive customer service response times will lag, potentially damaging relationships with large accounts and hampering growth.
The HubSpot-Shopify Integration Limitations and Business Impact
The HubSpot-Shopify integration is a powerful tool that allows businesses to synchronize their e-commerce data with their marketing, sales, and service data. This integration creates a HubSpot deal for every order placed on Shopify, providing businesses with valuable insights into their sales processes and customer behaviors.
