The Power of Visibility: Tackling Unknown, Hidden CRM Data Issues With Insycle
Posted: Wed Dec 04, 2024 8:29 am
Maintaining accurate and up-to-date data is crucial. High-quality data paves the way for effective decision-making, streamlined operations, and successful customer interactions. To keep your data in good health, it's essential to understand the issues within your database and have a system to track and monitor them.
Understanding the health of your data has such an advertising database impact on an organization, from small-time decisions for low-level employees, to decisions from middle management that may impact dozens of employees, to top-down strategy decisions from executives that affect the whole company. According to a survey by Monte Carlo Data, data quality issues impacted an average of 31% of revenue for businesses in 2023. This is up from 26% in the previous year, highlighting the growing impact of poor data quality.
Native CRM platforms, however, often fall short in providing real visibility into your data's health. They may offer some basic insights, which are never sufficient for comprehensive data management. Without this visibility, organizations are left in the dark, unable to address data issues proactively before they escalate into significant roadblocks.
Imagine trying to navigate a complex journey without a map. This is what managing a CRM with hidden data issues feels like. Problems like inaccurate or outdated customer information, duplicate records, inconsistent data entry formats, and missing or incomplete data fields lurk in the background, impacting operations, decisions, and expenses across your company without you knowing.
Understanding the health of your data has such an advertising database impact on an organization, from small-time decisions for low-level employees, to decisions from middle management that may impact dozens of employees, to top-down strategy decisions from executives that affect the whole company. According to a survey by Monte Carlo Data, data quality issues impacted an average of 31% of revenue for businesses in 2023. This is up from 26% in the previous year, highlighting the growing impact of poor data quality.
Native CRM platforms, however, often fall short in providing real visibility into your data's health. They may offer some basic insights, which are never sufficient for comprehensive data management. Without this visibility, organizations are left in the dark, unable to address data issues proactively before they escalate into significant roadblocks.
Imagine trying to navigate a complex journey without a map. This is what managing a CRM with hidden data issues feels like. Problems like inaccurate or outdated customer information, duplicate records, inconsistent data entry formats, and missing or incomplete data fields lurk in the background, impacting operations, decisions, and expenses across your company without you knowing.