Google Algorithm Updates
Posted: Wed Dec 04, 2024 8:54 am
Passage Ranks – Officially launched on February 10th for English language requests in the US. According to Google, “This change does not mean that we are indexing individual snippets independently of pages. We still index pages and consider whole page information for ranking. But now we can also value snippets from links as an additional ranking factor”
Product Reviews Update - April 8th. This new update to the search ranking algorithms was designed to highlight “product reviews that share in-depth research, rather than thin content features that simply summarize a bunch of products.”
On June 3, the June 2021 core update , which is part of Core Web Vital, was activated . With any major update, Google says that these updates typically take about one to two weeks to fully roll out. This year is different in that there are 2 major updates this summer, in June and July. As with any update to Google's algorithms, your ranking may rise, fall, or remain stable. But if you are affected by the June 2021 major update, it is possible that the impact may change with the July 2021 major update.
The page experience update took effect latvia b2b email leads on June 15, 2021. Google announced that the page experience algorithm update goes live on June 15 and will be completed by the end of August 2021. Page Experience Update takes into account several signals that allow users to create an optimal browsing experience. Among the most important signals are the Core Web Vitals score, mobile usability, security issues, HTTPS usage and ad experience.
The June 2021 Spam Update took place on June 23. Danny Sullivan announced via Twitterthat search results are showing an algorithm update to combat spam. The rollout of the update was supposed to be completed the same day. He added that a second spam update would follow within a week. Google didn't reveal specifics about who this update was targeting.
The July 2021 major update went into effect on July 1, 2021. It will take about one to two weeks to fully roll out, and if you saw some fluctuation with the first installment in June, it's possible that those changes will change again. Several blogs have been talking about the fact that with the July core update, Google has switched completely to machine learning algorithms and disabled such fundamental algorithms as Panda and Penguin. It is this, in the opinion of the world's leading SEO specialists, that has caused confusion in the SERP result.
An update to the Google Link spam algorithm was activated on July 26. Google announced an algorithm update aimed at identifying and nullifying link spam. Google warned that all sites participating in the link spamming tactic could see changes in rankings – most likely to affect sponsored, guest and affiliate content. Google mentions that the update should be fully developed in at least two weeks and will affect multiple languages.
About the Marketing Shake
Marketing Shake is an annual marketing event where specialists from various fields of the industry speak and share their experience. It has become an important meeting point not only for agency employees, but also for marketing specialists, managers and business owners from other industries. Therefore, for several years, Marketing Shake has become one of the main events that all active marketers try to attend in order to gain new experience and share their own.
Summary
I hope that all of the above has made it possible to understand the extent of the changes that are currently taking place in the Google search algorithm changes. In my opinion, for sure, SEO will never be the same again. Algorithm changes are fundamental and still ongoing, so by September we can prepare for significant changes in SERP positions if you have taken risks with black methods. If you have used only white ones , then nothing bad should happen. Otherwise, whether your SEO makes a difference is in your hands!
Product Reviews Update - April 8th. This new update to the search ranking algorithms was designed to highlight “product reviews that share in-depth research, rather than thin content features that simply summarize a bunch of products.”
On June 3, the June 2021 core update , which is part of Core Web Vital, was activated . With any major update, Google says that these updates typically take about one to two weeks to fully roll out. This year is different in that there are 2 major updates this summer, in June and July. As with any update to Google's algorithms, your ranking may rise, fall, or remain stable. But if you are affected by the June 2021 major update, it is possible that the impact may change with the July 2021 major update.
The page experience update took effect latvia b2b email leads on June 15, 2021. Google announced that the page experience algorithm update goes live on June 15 and will be completed by the end of August 2021. Page Experience Update takes into account several signals that allow users to create an optimal browsing experience. Among the most important signals are the Core Web Vitals score, mobile usability, security issues, HTTPS usage and ad experience.
The June 2021 Spam Update took place on June 23. Danny Sullivan announced via Twitterthat search results are showing an algorithm update to combat spam. The rollout of the update was supposed to be completed the same day. He added that a second spam update would follow within a week. Google didn't reveal specifics about who this update was targeting.
The July 2021 major update went into effect on July 1, 2021. It will take about one to two weeks to fully roll out, and if you saw some fluctuation with the first installment in June, it's possible that those changes will change again. Several blogs have been talking about the fact that with the July core update, Google has switched completely to machine learning algorithms and disabled such fundamental algorithms as Panda and Penguin. It is this, in the opinion of the world's leading SEO specialists, that has caused confusion in the SERP result.
An update to the Google Link spam algorithm was activated on July 26. Google announced an algorithm update aimed at identifying and nullifying link spam. Google warned that all sites participating in the link spamming tactic could see changes in rankings – most likely to affect sponsored, guest and affiliate content. Google mentions that the update should be fully developed in at least two weeks and will affect multiple languages.
About the Marketing Shake
Marketing Shake is an annual marketing event where specialists from various fields of the industry speak and share their experience. It has become an important meeting point not only for agency employees, but also for marketing specialists, managers and business owners from other industries. Therefore, for several years, Marketing Shake has become one of the main events that all active marketers try to attend in order to gain new experience and share their own.
Summary
I hope that all of the above has made it possible to understand the extent of the changes that are currently taking place in the Google search algorithm changes. In my opinion, for sure, SEO will never be the same again. Algorithm changes are fundamental and still ongoing, so by September we can prepare for significant changes in SERP positions if you have taken risks with black methods. If you have used only white ones , then nothing bad should happen. Otherwise, whether your SEO makes a difference is in your hands!