Brand Image: Definition, Indicators, How to Measure, and Tips to Improve It
Posted: Tue Dec 03, 2024 3:54 am
Brand image is one of the important components that you need to pay attention to in building and developing a business. Having a good image will greatly help the development of your brand . So it is not surprising that business people make various efforts to be able to have a positive image for their business.
In this discussion, we will review further about what special database brand image is and its indicators. Not only that, we will also discuss further how to improve the image for your brand .
Check out the full details below, OK!
Understanding Brand Image
Brand image, also known as brand image in Indonesian, is how the audience sees a brand . Brand image is the overall perception of consumers and audiences towards your brand . This perception is formed through various ways, one of the basic ones is the process of interaction between the brand and the audience.
In practice, this image can include various things that represent your brand . Starting from the logo, color, design, products offered, to how the brand communicates with customers. All things related to the brand will form the brand image perceived by the audience.
Describing this brand image is similar to how we perceive other people based on various things related to them. When we know someone, aspects of him/her such as how he/she speaks and dresses will form a certain image .
Likewise with brands . What the brand 'wears' , how the brand speaks and interacts with consumers, what messages the brand conveys , and so on can form a certain image. This brand image can then show the market what the character of the brand is.
To be more precise, here are some factors that can shape brand image:
Product quality
Price
Brand /product design
Credibility
Marketing strategy
Interaction with customers
Reviews on social media
From the above factors, it can be understood that the formation of brand image can be through conventional and digital methods. Moreover, in today's era, where the existence of the internet has an influence on various layers of life including the formation of brand image.
Brand Image Example
To give a clearer picture of the concept of a good brand image, we will review some examples. Here are some examples of brand images from big names that are already well-known:
Coca-Cola: A brand of carbonated drink that is considered a symbol of happiness and friendship.
Apple: A technology brand known as an innovator and pioneer in developing attractive and easy-to-use products.
Nike: A sports product brand that is considered cool, innovative, and inspiring.
Amazon: An online store brand that is considered convenient, easy to use, and has a very wide selection of products.
Google: A search engine brand that is considered reliable, sophisticated, and helps people find information easily.
McDonald's: A fast food restaurant brand that is considered fast, convenient, and provides delicious food at affordable prices.
Mercedes-Benz: A luxury car brand that is considered elegant, high-quality, and innovative.
Red Bull: An energy drink brand that is considered to provide a boost of energy and strength, as well as a sense of an active lifestyle.
The Importance of Brand Image for Business
Brand image is very important for a business because it can influence consumer perception of the brand and the products offered. By having a positive image , your brand can gain loyal consumers and influence purchasing decisions.
Here are some reasons why brand image is important for business:
1. Differentiate Brand from Competitors
To differentiate your brand from your competitors, you need to have a unique yet consistent brand image. Especially if your business is in a field that has many players in it, which requires effort to stand out. With a strong image , the audience can easily distinguish your brand among competitors.
In this discussion, we will review further about what special database brand image is and its indicators. Not only that, we will also discuss further how to improve the image for your brand .
Check out the full details below, OK!
Understanding Brand Image
Brand image, also known as brand image in Indonesian, is how the audience sees a brand . Brand image is the overall perception of consumers and audiences towards your brand . This perception is formed through various ways, one of the basic ones is the process of interaction between the brand and the audience.
In practice, this image can include various things that represent your brand . Starting from the logo, color, design, products offered, to how the brand communicates with customers. All things related to the brand will form the brand image perceived by the audience.
Describing this brand image is similar to how we perceive other people based on various things related to them. When we know someone, aspects of him/her such as how he/she speaks and dresses will form a certain image .
Likewise with brands . What the brand 'wears' , how the brand speaks and interacts with consumers, what messages the brand conveys , and so on can form a certain image. This brand image can then show the market what the character of the brand is.
To be more precise, here are some factors that can shape brand image:
Product quality
Price
Brand /product design
Credibility
Marketing strategy
Interaction with customers
Reviews on social media
From the above factors, it can be understood that the formation of brand image can be through conventional and digital methods. Moreover, in today's era, where the existence of the internet has an influence on various layers of life including the formation of brand image.
Brand Image Example
To give a clearer picture of the concept of a good brand image, we will review some examples. Here are some examples of brand images from big names that are already well-known:
Coca-Cola: A brand of carbonated drink that is considered a symbol of happiness and friendship.
Apple: A technology brand known as an innovator and pioneer in developing attractive and easy-to-use products.
Nike: A sports product brand that is considered cool, innovative, and inspiring.
Amazon: An online store brand that is considered convenient, easy to use, and has a very wide selection of products.
Google: A search engine brand that is considered reliable, sophisticated, and helps people find information easily.
McDonald's: A fast food restaurant brand that is considered fast, convenient, and provides delicious food at affordable prices.
Mercedes-Benz: A luxury car brand that is considered elegant, high-quality, and innovative.
Red Bull: An energy drink brand that is considered to provide a boost of energy and strength, as well as a sense of an active lifestyle.
The Importance of Brand Image for Business
Brand image is very important for a business because it can influence consumer perception of the brand and the products offered. By having a positive image , your brand can gain loyal consumers and influence purchasing decisions.
Here are some reasons why brand image is important for business:
1. Differentiate Brand from Competitors
To differentiate your brand from your competitors, you need to have a unique yet consistent brand image. Especially if your business is in a field that has many players in it, which requires effort to stand out. With a strong image , the audience can easily distinguish your brand among competitors.