Keyword Research
Posted: Wed Dec 04, 2024 9:07 am
The first refers to the techniques used within a website to adapt its content and structure to make it “compatible” with search engines. On-page involves optimizing headers, web architecture and meta tags, among others.
More specifically, we refer to:
First, research keywords that are relevant to your audience and the content switzerland whatsapp mobile phone number list you are creating, and include them in your website text. Using the right keywords helps your target audience find your content.
Text optimization
In addition to finding the right keywords, it is important to insert them correctly and naturally into the texts. To do this, you must take into account the title, the frequency of the keyword , the semantic variations and the meta description.
However, once the user is on your website, they should find the content you provide attractive, reliable and valuable.
H Tags
Another important point for on-page SEO is the use of H tags. Your entire website should be structured with these tags , whether it is headings, subheadings, etc. The proper integration of these factors will improve your brand's SEO positioning.
Tip: We recommend that you include your brand name in the page title, as the Google system reads URLs and titles first. This way, you can associate your brand name with the products or services you offer.
Google's search results page displays the websites that best answer users' queries. Optimizing your site according to these criteria will give your brand greater visibility.
Off-page SEO
Off-page SEO refers to actions and strategies carried out outside the website to improve its visibility and authority in search engines.
Below are some of the most important aspects of off-page SEO:
Linkbuilding
Link building is a crucial component of off-page SEO. It is aimed at obtaining links to your page from quality sites (with recognized authority) to increase the visibility of your brand in search engines.
It is preferable to prioritize quality over quantity of links. This implies:
Creating high-quality content. Generating relevant and valuable content both on your website and in collaborations outside of it directly increases the chances of other websites linking to your content organically.
Relationship building . You should identify websites relevant to your industry and build relationships with them to get links. This can include collaborations, guest posts, or brand mentions.
More specifically, we refer to:
First, research keywords that are relevant to your audience and the content switzerland whatsapp mobile phone number list you are creating, and include them in your website text. Using the right keywords helps your target audience find your content.
Text optimization
In addition to finding the right keywords, it is important to insert them correctly and naturally into the texts. To do this, you must take into account the title, the frequency of the keyword , the semantic variations and the meta description.
However, once the user is on your website, they should find the content you provide attractive, reliable and valuable.
H Tags
Another important point for on-page SEO is the use of H tags. Your entire website should be structured with these tags , whether it is headings, subheadings, etc. The proper integration of these factors will improve your brand's SEO positioning.
Tip: We recommend that you include your brand name in the page title, as the Google system reads URLs and titles first. This way, you can associate your brand name with the products or services you offer.
Google's search results page displays the websites that best answer users' queries. Optimizing your site according to these criteria will give your brand greater visibility.
Off-page SEO
Off-page SEO refers to actions and strategies carried out outside the website to improve its visibility and authority in search engines.
Below are some of the most important aspects of off-page SEO:
Linkbuilding
Link building is a crucial component of off-page SEO. It is aimed at obtaining links to your page from quality sites (with recognized authority) to increase the visibility of your brand in search engines.
It is preferable to prioritize quality over quantity of links. This implies:
Creating high-quality content. Generating relevant and valuable content both on your website and in collaborations outside of it directly increases the chances of other websites linking to your content organically.
Relationship building . You should identify websites relevant to your industry and build relationships with them to get links. This can include collaborations, guest posts, or brand mentions.