Why does paid click marketing include administration costs?
Posted: Wed Dec 04, 2024 9:13 am
Why does paid click marketing include administration costs?
In the fiercely competitive environment, more companies are also using pay-per-click marketing. It is a logical choice from a digital marketing point of view. It must be said that there is very aggressive competition in Latvian PPC channels. In markets of other countries, this channel is often used as a campaign. On the other hand, in Latvia, most companies never turn off this channel. Hence, optimizing PPC campaigns becomes important. This process is multifaceted. This includes working with negative keywords, creating ad groups by dividing keyword segments and adjusting ad texts, and cleaning campaigns from redundant keywords, etc. All this is done with the aim of obtaining the highest possible quality score. By obtaining it, a better compliance with requests, user engagement and as a result a higher level of conversion optimization is achieved . The quality score of PPC ads also directly affects cost per click. That is, the better the match between the request and the ad, the lower the cost per click. As a result, it also happens that the maintenance of a paid click marketing account requires constant attention, which is also reflected in the account fee for it. If your company already has a paid click marketing campaign, you can inquire about the amount of work to be done with an agency or a marketing specialist. Taking the amount of work described by the cleaner, you can analyze it and find an opportunity to improve the quality of the campaign.
Impact of PPC Ad Quality Score
Let's look at this question on the example of the most popular platform in Latvia - Google Ads (formerly Google AdWords ). In PPC, or paid click marketing, the quality of advertising is directly related to the cost of being in certain positions in the ad block. The basic principle is as follows, the fee for the place is based on the principle of multiple bidding, that is:
first place = second place price + 1 cent
According to the promised price, there is a ranking lithuania b2b leads from the first to the fourth position and beyond. That is, if your campaign costs are set so that the first four positions always bid more, your ad will only appear at the bottom of the page or on the second page. Ad quality score, or rather keyword quality score, intervenes in this system. This can be seen in the Google Ads report by adding the quality score to the keyword report columns. The numbers in it round off the keyword quality generator from 10 to 1. Ten marks the highest quality keywords and one marks the worst results. The Google Ads benchmark is the fifth position that is paid under the standard bidding process. On the other hand, when the value of quality increases, a discount of a certain amount appears when maintaining the position. This means that being in the first place of the advertising block it is possible to pay almost 2 x less than the competitor and get more clicks. Or vice versa, to get to the first position you have to pay almost 4x more than the competitor. This is also the correlation between quality, payment, number of clicks for a certain amount and number of conversions.
Summary
We have already written separately about the global importance of search engines in marketing, but summing up the acquired knowledge about Search Engine Marketing, or SEM, it is clear that SEO provides a long-term benefit, usually has a much higher user flow and is therefore quite profitable. On the other hand, PPC gives immediate results and reaches those who do not look at the results until the bottom of the search engine page. This means that each of these channels works differently and reaches a different audience. Therefore, when planning a quality marketing strategy, a place should be provided for both types of Search Engine Marketing. If you have decided to get conversions (purchases or applications), but there is no one who does it with high quality and efficiency, or you want to audit the performance of our colleagues, contact us and we will be able to find the best solution!
In the fiercely competitive environment, more companies are also using pay-per-click marketing. It is a logical choice from a digital marketing point of view. It must be said that there is very aggressive competition in Latvian PPC channels. In markets of other countries, this channel is often used as a campaign. On the other hand, in Latvia, most companies never turn off this channel. Hence, optimizing PPC campaigns becomes important. This process is multifaceted. This includes working with negative keywords, creating ad groups by dividing keyword segments and adjusting ad texts, and cleaning campaigns from redundant keywords, etc. All this is done with the aim of obtaining the highest possible quality score. By obtaining it, a better compliance with requests, user engagement and as a result a higher level of conversion optimization is achieved . The quality score of PPC ads also directly affects cost per click. That is, the better the match between the request and the ad, the lower the cost per click. As a result, it also happens that the maintenance of a paid click marketing account requires constant attention, which is also reflected in the account fee for it. If your company already has a paid click marketing campaign, you can inquire about the amount of work to be done with an agency or a marketing specialist. Taking the amount of work described by the cleaner, you can analyze it and find an opportunity to improve the quality of the campaign.
Impact of PPC Ad Quality Score
Let's look at this question on the example of the most popular platform in Latvia - Google Ads (formerly Google AdWords ). In PPC, or paid click marketing, the quality of advertising is directly related to the cost of being in certain positions in the ad block. The basic principle is as follows, the fee for the place is based on the principle of multiple bidding, that is:
first place = second place price + 1 cent
According to the promised price, there is a ranking lithuania b2b leads from the first to the fourth position and beyond. That is, if your campaign costs are set so that the first four positions always bid more, your ad will only appear at the bottom of the page or on the second page. Ad quality score, or rather keyword quality score, intervenes in this system. This can be seen in the Google Ads report by adding the quality score to the keyword report columns. The numbers in it round off the keyword quality generator from 10 to 1. Ten marks the highest quality keywords and one marks the worst results. The Google Ads benchmark is the fifth position that is paid under the standard bidding process. On the other hand, when the value of quality increases, a discount of a certain amount appears when maintaining the position. This means that being in the first place of the advertising block it is possible to pay almost 2 x less than the competitor and get more clicks. Or vice versa, to get to the first position you have to pay almost 4x more than the competitor. This is also the correlation between quality, payment, number of clicks for a certain amount and number of conversions.
Summary
We have already written separately about the global importance of search engines in marketing, but summing up the acquired knowledge about Search Engine Marketing, or SEM, it is clear that SEO provides a long-term benefit, usually has a much higher user flow and is therefore quite profitable. On the other hand, PPC gives immediate results and reaches those who do not look at the results until the bottom of the search engine page. This means that each of these channels works differently and reaches a different audience. Therefore, when planning a quality marketing strategy, a place should be provided for both types of Search Engine Marketing. If you have decided to get conversions (purchases or applications), but there is no one who does it with high quality and efficiency, or you want to audit the performance of our colleagues, contact us and we will be able to find the best solution!