All the power of Christmas in a single email
Posted: Wed Dec 04, 2024 9:19 am
As Christmas approaches, the email marketing battle is intensifying, as all brands are competing to appear on consumers' gift lists, even more so after the publication of the “2016 Christmas Report” by Vente-Privee , which reveals that 43% of the Spanish population will spend between €200 and €500.
Even though email sending increases considerably during this season, it is still an excellent marketing strategy, due to the benefits it brings with it:
Improve brand identity : It will help you close your annual sales percentage with a flourish, while gaining ground in the minds of consumers for the next year.
It brings you closer to your customers: By sending a saudi arabia mobile phone number list congratulatory email, you are showing your buyers how important they are to your company.
Improve the consumer experience: consumption does not start at the point of sale, but at the moment the customer receives information about your products and services, so creating a surprising email can improve your consumers' experience.
Increase sales: Online shoppers spend 138% more when they receive email offers.
It's time to bring your brand to life in a quick, easy and affordable way by creating an email marketing campaign that will help you connect with your customers and increase your sales during this last month of the year. If you haven't started creating or sending your email marketing campaign yet, it's likely that some of your competitors are already ahead of you. So now it's even more important for you to focus all your efforts on the content of your email.
That said, here are some tips to improve your users' experience and increase their level of engagement with just one email:
1. Share the magic of Christmas with a video
When you find yourself working against the clock, the best thing to do is to create a unique and surprising campaign, capable of generating emotions in the minds of your users from the moment they open the email. If you are dedicated to creativity, you will know that there are hundreds of resources that help associate a brand with feelings, and that “happiness” is one of the most used, since it is a value desired and valued by everyone.
But we are not going to focus on the form, but on the medium. The medium that transmits the most information and sensations is video , and now it is possible to embed it within emails with automatic playback. The result of this new type of email marketing initially causes surprise in the recipient, which makes them pay attention and, consequently, leads to a greater memory of the video and the brand. Dare to be part of the magic of Christmas, sending a video email to your database , with information about your best seasonal discounts and promotions. This will help you improve your CTR – click through rate by up to 173%.
Don't forget to include the word [Video] in the subject of your email , to spark your recipients' curiosity.
viwom
2. Tilt your segmentation towards the female market
At this time of year, your target market should be mainly women. Why? Because in countries like Spain, 97% of the female population does all the Christmas shopping for their households. So, if you want to increase your sales, it is best to write a message that connects especially with the minds of this segment of the population.
Text: Don't use the same message you would use to sell directly to a man, instead, create a message that invites a woman to gift that same item to a man.
Segmentation: within the gender segmentation you carry out, do not forget to carry out micro-segmentation by age and geolocation, since the elements with Christmas connotations that you include in your message may not trigger the same emotions in your European market as in the Latin American market.
Items: Consider the number of item options you're going to offer, because if you overwhelm them with too much information, you could have a negative effect on your users. For example , if you're sending information about technology to a woman, it's best to include a maximum of 2 items or models; but if you're sending information about seasonal clothing, you can include a couple more items.
online-shopping-1082728_1920
3. Make a special cart abandonment shipment
Start by gathering information about the cart abandonments you had during the Buen Fin, Black Friday, and Cyber Monday. Once you have identified the customers who did not complete their purchase, perform a micro-segmentation of your database based on this information and add a brief personalized message within your email template . In this message, you can offer them a special discount or FREE shipping on the items they showed the most interest in. You can also include the name or model of the product in the subject of the email, to alert your user of your new promotions.
Even though email sending increases considerably during this season, it is still an excellent marketing strategy, due to the benefits it brings with it:
Improve brand identity : It will help you close your annual sales percentage with a flourish, while gaining ground in the minds of consumers for the next year.
It brings you closer to your customers: By sending a saudi arabia mobile phone number list congratulatory email, you are showing your buyers how important they are to your company.
Improve the consumer experience: consumption does not start at the point of sale, but at the moment the customer receives information about your products and services, so creating a surprising email can improve your consumers' experience.
Increase sales: Online shoppers spend 138% more when they receive email offers.
It's time to bring your brand to life in a quick, easy and affordable way by creating an email marketing campaign that will help you connect with your customers and increase your sales during this last month of the year. If you haven't started creating or sending your email marketing campaign yet, it's likely that some of your competitors are already ahead of you. So now it's even more important for you to focus all your efforts on the content of your email.
That said, here are some tips to improve your users' experience and increase their level of engagement with just one email:
1. Share the magic of Christmas with a video
When you find yourself working against the clock, the best thing to do is to create a unique and surprising campaign, capable of generating emotions in the minds of your users from the moment they open the email. If you are dedicated to creativity, you will know that there are hundreds of resources that help associate a brand with feelings, and that “happiness” is one of the most used, since it is a value desired and valued by everyone.
But we are not going to focus on the form, but on the medium. The medium that transmits the most information and sensations is video , and now it is possible to embed it within emails with automatic playback. The result of this new type of email marketing initially causes surprise in the recipient, which makes them pay attention and, consequently, leads to a greater memory of the video and the brand. Dare to be part of the magic of Christmas, sending a video email to your database , with information about your best seasonal discounts and promotions. This will help you improve your CTR – click through rate by up to 173%.
Don't forget to include the word [Video] in the subject of your email , to spark your recipients' curiosity.
viwom
2. Tilt your segmentation towards the female market
At this time of year, your target market should be mainly women. Why? Because in countries like Spain, 97% of the female population does all the Christmas shopping for their households. So, if you want to increase your sales, it is best to write a message that connects especially with the minds of this segment of the population.
Text: Don't use the same message you would use to sell directly to a man, instead, create a message that invites a woman to gift that same item to a man.
Segmentation: within the gender segmentation you carry out, do not forget to carry out micro-segmentation by age and geolocation, since the elements with Christmas connotations that you include in your message may not trigger the same emotions in your European market as in the Latin American market.
Items: Consider the number of item options you're going to offer, because if you overwhelm them with too much information, you could have a negative effect on your users. For example , if you're sending information about technology to a woman, it's best to include a maximum of 2 items or models; but if you're sending information about seasonal clothing, you can include a couple more items.
online-shopping-1082728_1920
3. Make a special cart abandonment shipment
Start by gathering information about the cart abandonments you had during the Buen Fin, Black Friday, and Cyber Monday. Once you have identified the customers who did not complete their purchase, perform a micro-segmentation of your database based on this information and add a brief personalized message within your email template . In this message, you can offer them a special discount or FREE shipping on the items they showed the most interest in. You can also include the name or model of the product in the subject of the email, to alert your user of your new promotions.