Tom Hartley Junior's digital strategy
Posted: Wed Dec 04, 2024 9:28 am
In the world of exceptional automobiles, Tom Hartley Junior is today a leading reference. Here is an overview of his digital strategy.
When you're interested in the automotive world, it's hard to miss Tom Hartley Junior. This independent specialist from the United Kingdom has built a worldwide reputation thanks to his ability to find, restore and sell the most exceptional luxury cars: Porsche 918s, several McLaren F1s, Ferrari 250s, the McLaren M23 world champion with James Hunt, nothing austria telemarketing data seems to scare him and he is capable of finding remarkably rare cars. With 25 years of experience, it was only in 2014 that Tom Hartley Junior founded his company, which in just 8 years has become one of the biggest references in luxury and exceptional cars. In addition to first-rate know-how, it is also worth noting a digital strategy that has borne fruit. Here is our analysis of Tom Hartley Junior's presence and digital strategy at the time of writing, in 2022.
Default
Social networks: well-constructed personal branding
Tom Hartley Junior's presence on social media is limited to three points of communication:
Tom Hartley Junior's personal Instagram account
Tom Hartley Junior's personal Twitter account
A fairly secondary LinkedIn page that we will not discuss
Interestingly, with the exception of the LinkedIn account, Tom Hartley Junior does not have any accounts dedicated solely to the company that bears his name, he communicates through his personal social networks and has therefore focused solely on a strategy of developing his personal brand. This is what is called personal branding. In a recent article, we explained how social networks are changing the luxury car market , and the case of Tom Hartley Junior supports this phenomenon: today, Internet users are particularly interested in creating a connection that goes beyond the simple car for sale.
By involving your Internet user in a more human relationship on social networks, by conveying passion, by showing the history of the cars that you restore and that you drive before selling them, you create a story (a storytelling) much more captivating than the simple advertisement of a car for sale.
Tom Hartley Junior instagram
When you're interested in the automotive world, it's hard to miss Tom Hartley Junior. This independent specialist from the United Kingdom has built a worldwide reputation thanks to his ability to find, restore and sell the most exceptional luxury cars: Porsche 918s, several McLaren F1s, Ferrari 250s, the McLaren M23 world champion with James Hunt, nothing austria telemarketing data seems to scare him and he is capable of finding remarkably rare cars. With 25 years of experience, it was only in 2014 that Tom Hartley Junior founded his company, which in just 8 years has become one of the biggest references in luxury and exceptional cars. In addition to first-rate know-how, it is also worth noting a digital strategy that has borne fruit. Here is our analysis of Tom Hartley Junior's presence and digital strategy at the time of writing, in 2022.
Default
Social networks: well-constructed personal branding
Tom Hartley Junior's presence on social media is limited to three points of communication:
Tom Hartley Junior's personal Instagram account
Tom Hartley Junior's personal Twitter account
A fairly secondary LinkedIn page that we will not discuss
Interestingly, with the exception of the LinkedIn account, Tom Hartley Junior does not have any accounts dedicated solely to the company that bears his name, he communicates through his personal social networks and has therefore focused solely on a strategy of developing his personal brand. This is what is called personal branding. In a recent article, we explained how social networks are changing the luxury car market , and the case of Tom Hartley Junior supports this phenomenon: today, Internet users are particularly interested in creating a connection that goes beyond the simple car for sale.
By involving your Internet user in a more human relationship on social networks, by conveying passion, by showing the history of the cars that you restore and that you drive before selling them, you create a story (a storytelling) much more captivating than the simple advertisement of a car for sale.
Tom Hartley Junior instagram