Gamification in Product Marketing: What it is and how it is applied
Posted: Wed Dec 04, 2024 9:29 am
Gamification in marketing is an effective strategy to attract, persuade and retain customers . Although it is a functional process in the promotion of products and services, it is rarely used in the context of the possibilities offered by the cloud.
Among these new business profiles offered by networks, one of those that can best take advantage of gamification to improve their results are SaaS companies.
With this in mind, we have prepared this article. We explain what russia whatsapp mobile phone number list gamification in marketing is, its advantages and benefits, as well as the opportunities it offers to SaaS companies.
What is Gamification in Product Marketing?
Gamification, an adaptation of the English term gamefication , consists of providing playful (game) characteristics to processes that do not originally have them.
This participation strategy has proven its usefulness in the most diverse contexts: use of public spaces, health and education, among others. And one of the most fertile fields of gamification is the marketing of products and services.
Gamification in marketing expands the reach of a campaign by allowing for various points of contact with the customer.
A very simple example of this process is the way Netflix used it in the Black Mirror series, specifically in the episode Bandersnatch (2018). Here, the user could not only enjoy the scenes but also choose their own path, using the remote control or pop-up buttons on their screen.
Benefits of Gamification in Product Marketing
The first advantage that gamification offers in marketing is the consumer's feeling, which is that the game is not associated with promotion but with the participation and reward inherent in recreational activity.
Experts in this strategy say that the success of gamification in product marketing is due to the fact that it appeals to the essential motivations of human beings :
Meaning: gives purpose to actions.
Realization: invites you to overcome challenges.
Empowerment: desire for personal validation.
Ownership: The desire to gain items and new abilities.
Social influence: the drive to interact, help, and learn from others through competition.
Scarcity: desire to develop skills that are not available.
Unpredictability: ability to master uncertainty with one's own actions.
Avoidance: desire to suppress all forms of pain or negative feelings.
What are the benefits of gamification?
These motivators make gamification an effective resource. Engagement is developed by the user himself: by playing, he earns a reward that he ultimately relates to your brand and your services.
Among these new business profiles offered by networks, one of those that can best take advantage of gamification to improve their results are SaaS companies.
With this in mind, we have prepared this article. We explain what russia whatsapp mobile phone number list gamification in marketing is, its advantages and benefits, as well as the opportunities it offers to SaaS companies.
What is Gamification in Product Marketing?
Gamification, an adaptation of the English term gamefication , consists of providing playful (game) characteristics to processes that do not originally have them.
This participation strategy has proven its usefulness in the most diverse contexts: use of public spaces, health and education, among others. And one of the most fertile fields of gamification is the marketing of products and services.
Gamification in marketing expands the reach of a campaign by allowing for various points of contact with the customer.
A very simple example of this process is the way Netflix used it in the Black Mirror series, specifically in the episode Bandersnatch (2018). Here, the user could not only enjoy the scenes but also choose their own path, using the remote control or pop-up buttons on their screen.
Benefits of Gamification in Product Marketing
The first advantage that gamification offers in marketing is the consumer's feeling, which is that the game is not associated with promotion but with the participation and reward inherent in recreational activity.
Experts in this strategy say that the success of gamification in product marketing is due to the fact that it appeals to the essential motivations of human beings :
Meaning: gives purpose to actions.
Realization: invites you to overcome challenges.
Empowerment: desire for personal validation.
Ownership: The desire to gain items and new abilities.
Social influence: the drive to interact, help, and learn from others through competition.
Scarcity: desire to develop skills that are not available.
Unpredictability: ability to master uncertainty with one's own actions.
Avoidance: desire to suppress all forms of pain or negative feelings.
What are the benefits of gamification?
These motivators make gamification an effective resource. Engagement is developed by the user himself: by playing, he earns a reward that he ultimately relates to your brand and your services.