How Artificial Intelligence is used in Marketing
Posted: Wed Dec 04, 2024 9:34 am
Artificial Intelligence can manifest itself in Marketing in multiple ways: from content generation to chatbots. All of these tools are very useful when planning or implementing a Marketing strategy. A study carried out by Salesforce revealed that 52% of people working in Marketing have used artificial intelligence tools in their professional work.
52% of people working in Marketing have used artificial intelligence tools in saudi arabia whatsapp mobile number list their professional work
1) Content Generation
Content Generation is one of the main uses of Artificial Intelligence in Marketing. Tools such as Chat GPT or Copy.ai are excellent allies for creating quality content.
In the first case, you just need to ask it for ideas and it will provide you with suggestions within seconds. However, you should keep in mind that these ideas need curation and will not always be 100% useful. You can also guide the tool with more specific requests to get more accurate results.
Microsoft also has its own tool called Bing Chat , which is very promising. To access it, you have to sign up and join a waiting list. But is Google falling behind? Not exactly. Google has posted a video on its Google Workspace suite channel to show how they are applying AI to their suite of business management applications.
Additionally , there are generative AI, a type of AI that can create original content, such as text, images, music, and other types of creative content . Unlike AI that is used for specific tasks, such as image classification or speech recognition, generative AI can create content from existing data patterns, allowing them to generate new creations.
2) Content Curation
Content curation is a process of selecting, organizing, and presenting the best content relevant to a specific topic. Artificial intelligence (AI) can be a useful tool for content curation as it can analyze large amounts of data and filter it to find the most relevant content.
AI can help automate the content curation process by selecting the best content based on factors such as relevance, authority, and recency. AI-based content curation tools can be particularly useful for digital marketers and journalists to save time and resources on manually searching for content.
However, it is important to note that AI-based content curation is not yet perfect and the human touch is still needed to ensure that the curated content is relevant and of high quality. It is essential that humans oversee and guide the work of AI to ensure that the curated content is accurate and relevant to its target audience.
Behind great content created with Artificial Intelligence there is a great human who has curated that information.
3) Digital Advertising
Artificial intelligence has great potential to improve the efficiency of digital advertising, as it can select the right target audience and adjust ads based on collected data and deep learning techniques. In addition, there are AI systems that can automate the creation and execution of advertising campaigns to achieve our goals more effectively.
4) Predictive analysis
Predictive analytics is a technique that uses historical data to predict future outcomes. In marketing, this allows us to anticipate users' needs and offer them the content, product or service they need before they even search for it.
AI can be of great help in this task, as it is capable of analyzing large amounts of data and providing valuable information for decision-making. In this way, we can optimize our marketing strategies and improve the user experience.
52% of people working in Marketing have used artificial intelligence tools in saudi arabia whatsapp mobile number list their professional work
1) Content Generation
Content Generation is one of the main uses of Artificial Intelligence in Marketing. Tools such as Chat GPT or Copy.ai are excellent allies for creating quality content.
In the first case, you just need to ask it for ideas and it will provide you with suggestions within seconds. However, you should keep in mind that these ideas need curation and will not always be 100% useful. You can also guide the tool with more specific requests to get more accurate results.
Microsoft also has its own tool called Bing Chat , which is very promising. To access it, you have to sign up and join a waiting list. But is Google falling behind? Not exactly. Google has posted a video on its Google Workspace suite channel to show how they are applying AI to their suite of business management applications.
Additionally , there are generative AI, a type of AI that can create original content, such as text, images, music, and other types of creative content . Unlike AI that is used for specific tasks, such as image classification or speech recognition, generative AI can create content from existing data patterns, allowing them to generate new creations.
2) Content Curation
Content curation is a process of selecting, organizing, and presenting the best content relevant to a specific topic. Artificial intelligence (AI) can be a useful tool for content curation as it can analyze large amounts of data and filter it to find the most relevant content.
AI can help automate the content curation process by selecting the best content based on factors such as relevance, authority, and recency. AI-based content curation tools can be particularly useful for digital marketers and journalists to save time and resources on manually searching for content.
However, it is important to note that AI-based content curation is not yet perfect and the human touch is still needed to ensure that the curated content is relevant and of high quality. It is essential that humans oversee and guide the work of AI to ensure that the curated content is accurate and relevant to its target audience.
Behind great content created with Artificial Intelligence there is a great human who has curated that information.
3) Digital Advertising
Artificial intelligence has great potential to improve the efficiency of digital advertising, as it can select the right target audience and adjust ads based on collected data and deep learning techniques. In addition, there are AI systems that can automate the creation and execution of advertising campaigns to achieve our goals more effectively.
4) Predictive analysis
Predictive analytics is a technique that uses historical data to predict future outcomes. In marketing, this allows us to anticipate users' needs and offer them the content, product or service they need before they even search for it.
AI can be of great help in this task, as it is capable of analyzing large amounts of data and providing valuable information for decision-making. In this way, we can optimize our marketing strategies and improve the user experience.