How to attract users for your mobile app? Guide to creating a successful app marketing strategy and increasing downloads
Posted: Wed Dec 04, 2024 9:35 am
You are ready to launch your app. You have followed all the steps to develop a successful app. You have conducted a market study of its demand. You have the perfect business model to monetize it. And not only that! For the development of the interface, you have taken into account its usability and user experience and you have even tested your application and have the validation of your app by your users. A priori, nothing can go wrong. But... you launch your application, the days go by and the users do not arrive. ? ?
And the fact is that no one has heard about the publication of your app, and the app stores are saturated with apps in which your application is just one more.
What if we have the best validated mobile app in the world but no users?
If this situation sounds familiar to you, you should know that the next step to making your app successful is to define a good app marketing strategy that allows you to get downloads. From there, you must go further, as you must strive to keep users active and increase revenue within the app .
GUIDE to develop a good app marketing strategy so that your app doesn't die in oblivion
1. Define your goals
Objectives describe the specific things that need to be done well to successfully implement the strategy: they are an essential part of any strategy.
The objectives of an app strategy range from positioning architect phone number list yourself in the top 10 in the different Mobile Stores , whether it is the App Store for iOS or Google Play for Android; to improving the conversion rate in downloads and premium users .
2. Study your competition
The app market is growing every day and new apps for your sector are constantly emerging.
TIP: Perform continuous benchmarking to stay on top of your competition 's moves.
3. Know your buyer persona
Define typical profiles or Buyer Persona that will help you plan your online marketing strategy .
To better understand your buyer persona, you can use an empathy map, which will help you understand what your users think, feel, say or do.
4. Define the buyer journey or user experience funnel of your app business
The buyer journey of a freemium app is based on 4 stages of the user conversion funnel .
The first stage is to capture and attract attention to maximize the visibility of the app.
The second stage is downloads: converting that traffic and visibility into downloads, and consequently into user registrations.
The third stage is conversion or sales: getting those downloads and freemium users to become premium users.
The last stage is loyalty: getting the app's premium and freemium customers to become recurring app users and prescribers.
Knowing the user experience journey will help you set the objective of the marketing actions to be developed. Depending on the stage of the conversion funnel in which your users are, you will propose some actions or others and the results will be much more optimal.
5. Creativity to power
A brand is what it does before what it says. Therefore, to be successful with a product or service, you have to unleash creativity and imagination in your actions. A unique emotional proposition will make the difference and will be the turning point between your app dying in oblivion or becoming a successful application standing out above the rest.
Think about the idea, emotion or positioning you want to convey about your brand or product and you will succeed.
6. Creativity, yes!, but with meaning
The key to each of the actions in our app marketing strategy is omnichannel , that is, the creation of an integrated 360ยบ experience across all of the brand's channels.
7. Measure, measure and measure
Marketing actions are a process that continues over time, in which each of the strategies will be monitored through metrics from the moment the app is launched. To do this, valuable KPIs must be set that allow us to check the effectiveness of the marketing actions , as well as to guide the marketing strategy if the strategies are not achieving the results we expected. Reorienting will allow us to optimize efforts and obtain better results in the future.
Tools like app annie can give you valuable insights into your app's statistics.
Once your strategy is well defined, it's time to take action on your app marketing plan. In this way, we will begin to implement the different marketing strategies to be developed in each phase of the app experience funnel: ASO ( app store optimization ), advertising campaigns , content marketing , email marketing , affiliation, etc.
And the fact is that no one has heard about the publication of your app, and the app stores are saturated with apps in which your application is just one more.
What if we have the best validated mobile app in the world but no users?
If this situation sounds familiar to you, you should know that the next step to making your app successful is to define a good app marketing strategy that allows you to get downloads. From there, you must go further, as you must strive to keep users active and increase revenue within the app .
GUIDE to develop a good app marketing strategy so that your app doesn't die in oblivion
1. Define your goals
Objectives describe the specific things that need to be done well to successfully implement the strategy: they are an essential part of any strategy.
The objectives of an app strategy range from positioning architect phone number list yourself in the top 10 in the different Mobile Stores , whether it is the App Store for iOS or Google Play for Android; to improving the conversion rate in downloads and premium users .
2. Study your competition
The app market is growing every day and new apps for your sector are constantly emerging.
TIP: Perform continuous benchmarking to stay on top of your competition 's moves.
3. Know your buyer persona
Define typical profiles or Buyer Persona that will help you plan your online marketing strategy .
To better understand your buyer persona, you can use an empathy map, which will help you understand what your users think, feel, say or do.
4. Define the buyer journey or user experience funnel of your app business
The buyer journey of a freemium app is based on 4 stages of the user conversion funnel .
The first stage is to capture and attract attention to maximize the visibility of the app.
The second stage is downloads: converting that traffic and visibility into downloads, and consequently into user registrations.
The third stage is conversion or sales: getting those downloads and freemium users to become premium users.
The last stage is loyalty: getting the app's premium and freemium customers to become recurring app users and prescribers.
Knowing the user experience journey will help you set the objective of the marketing actions to be developed. Depending on the stage of the conversion funnel in which your users are, you will propose some actions or others and the results will be much more optimal.
5. Creativity to power
A brand is what it does before what it says. Therefore, to be successful with a product or service, you have to unleash creativity and imagination in your actions. A unique emotional proposition will make the difference and will be the turning point between your app dying in oblivion or becoming a successful application standing out above the rest.
Think about the idea, emotion or positioning you want to convey about your brand or product and you will succeed.
6. Creativity, yes!, but with meaning
The key to each of the actions in our app marketing strategy is omnichannel , that is, the creation of an integrated 360ยบ experience across all of the brand's channels.
7. Measure, measure and measure
Marketing actions are a process that continues over time, in which each of the strategies will be monitored through metrics from the moment the app is launched. To do this, valuable KPIs must be set that allow us to check the effectiveness of the marketing actions , as well as to guide the marketing strategy if the strategies are not achieving the results we expected. Reorienting will allow us to optimize efforts and obtain better results in the future.
Tools like app annie can give you valuable insights into your app's statistics.
Once your strategy is well defined, it's time to take action on your app marketing plan. In this way, we will begin to implement the different marketing strategies to be developed in each phase of the app experience funnel: ASO ( app store optimization ), advertising campaigns , content marketing , email marketing , affiliation, etc.