Artificial Intelligence: Types of Artificial Intelligence in Marketing [2023]
Posted: Wed Dec 04, 2024 9:45 am
According to figures from Business Insider , one in two marketing agencies is using Artificial Intelligence in one of its campaigns. The different applications that AI has proven capable of carrying out are set to revolutionize our sector.
However, there is still a great lack of knowledge and south africa whatsapp mobile phone number list prejudices about the use of this technology among Inbound Marketing professionals.
From the belief that its implementation will mean the displacement of copywriters and designers, to the overexploitation of its possibilities.
For this reason, we have prepared this article to resolve your doubts and concerns about the applications and possibilities of Artificial Intelligence within Inbound Marketing .
Artificial Intelligence: What it is and its characteristics
AI is the operation of digital technologies that most closely resembles the way human thought occurs. It consists of three stages:
Collection and analysis of information
Task learning and emulation
Task improvement
It is a process of continuous improvement in which the software's skills are refined and strengthened by the collection of data. In other words, AI converts data into information and then into products, restarting the process to create increasingly refined products.
Artificial Intelligence is made up of a series of technologies that operate in the manner of human thought: it collects data, reasons, concludes and acts, adapting,
This extraction of value from data occurs through automation and process optimization.
AI algorithms can process information by finding patterns and making predictions. It is then able to determine which predictions are correct and which are not. It can direct hardware to perform specific actions on these projections.
For example, it can determine the stress under which certain machinery can operate efficiently. This can prevent machinery from overheating or damaging its components in a predictive maintenance AI scheme.
Differences between Artificial Intelligence, Machine Learning and Deep Learning
We can say that AI has three phases on which its application possibilities depend. The first of these is when Artificial Intelligence works as such, and according to its learning capacity it determines its two superior profiles.
Artificial Intelligence: A program that can learn, reason and act, and that can adapt in successive phases of its process.
Machine Learning: Algorithms that improve their performance when exposed to a body of data.
Deep learning: Machine Learning subsets that, connected to a network, receive various layers of data, on which they perform various learning processes, in simultaneous processes.
Types of AI in Marketing
All estimates on the economic future of Artificial Intelligence agree that the field that will be most affected is marketing in all its facets. Therefore, if you are interested in taking advantage of the facilities and benefits it offers, you should know its applications.
However, there is still a great lack of knowledge and south africa whatsapp mobile phone number list prejudices about the use of this technology among Inbound Marketing professionals.
From the belief that its implementation will mean the displacement of copywriters and designers, to the overexploitation of its possibilities.
For this reason, we have prepared this article to resolve your doubts and concerns about the applications and possibilities of Artificial Intelligence within Inbound Marketing .
Artificial Intelligence: What it is and its characteristics
AI is the operation of digital technologies that most closely resembles the way human thought occurs. It consists of three stages:
Collection and analysis of information
Task learning and emulation
Task improvement
It is a process of continuous improvement in which the software's skills are refined and strengthened by the collection of data. In other words, AI converts data into information and then into products, restarting the process to create increasingly refined products.
Artificial Intelligence is made up of a series of technologies that operate in the manner of human thought: it collects data, reasons, concludes and acts, adapting,
This extraction of value from data occurs through automation and process optimization.
AI algorithms can process information by finding patterns and making predictions. It is then able to determine which predictions are correct and which are not. It can direct hardware to perform specific actions on these projections.
For example, it can determine the stress under which certain machinery can operate efficiently. This can prevent machinery from overheating or damaging its components in a predictive maintenance AI scheme.
Differences between Artificial Intelligence, Machine Learning and Deep Learning
We can say that AI has three phases on which its application possibilities depend. The first of these is when Artificial Intelligence works as such, and according to its learning capacity it determines its two superior profiles.
Artificial Intelligence: A program that can learn, reason and act, and that can adapt in successive phases of its process.
Machine Learning: Algorithms that improve their performance when exposed to a body of data.
Deep learning: Machine Learning subsets that, connected to a network, receive various layers of data, on which they perform various learning processes, in simultaneous processes.
Types of AI in Marketing
All estimates on the economic future of Artificial Intelligence agree that the field that will be most affected is marketing in all its facets. Therefore, if you are interested in taking advantage of the facilities and benefits it offers, you should know its applications.