The impact of customer reviews on the brand
Posted: Wed Dec 04, 2024 9:46 am
Marketing tools
Table of Contents Hide
1 Online Customer Opinion: The Key to Success in Modern Marketing
1.1 Marketing Treasure: Authentic Customer Reviews
1.2 Obtaining customer feedback
What is the impact of customer feedback on building brand awareness and reputation? I am convinced that every entrepreneur asks themselves this question. After all, we exist and want to be there for our customers. However, what is the real impact of customer feedback on our brand? The Franchising newspaper examined the issue of customer feedback. The Franchising newspaper is a periodical aimed at people interested in the world of business based on the franchise model. Thanks to it, both novice entrepreneurs and experienced owners of franchise networks can explore the secrets of this specific business model.
Customer Opinion Online: The Key to Success in Modern Marketing
Nowadays, online customer reviews are used as traditional references, but they are provided through digital means rather than in person. Such reviews are a valuable source of information for people trying to choose from a variety of similar products or services. In a world where advertising and marketing messages for many products are similar, consumers mexico business email list are increasingly looking for real, independent opinions from other users before making a purchase decision. Moreover, the value of such reviews increases with the price of the product. We often notice that potential customers trust a review from an unknown person on the Internet more than official statements or recommendations from celebrities in advertisements. This psychological mechanism of trusting the opinions of others is known as the "principle of social proof".
Marketing Treasure: Authentic Customer Reviews
Customer reviews not only convince the undecided, but also provide unique content that brands can use in their marketing, at no additional cost. Interestingly, the most trusted product ratings for customers are those on a scale of 4.0 to 4.8. According to the report "E-commerce in Poland 2021" prepared by Gemius, the most important for consumers are opinions posted on various websites, discussion forums and social media.
To effectively collect these valuable opinions, brands use various tools, such as Google business cards, platforms such as Opineo, or industry portals such as Booking.com. However, it is important to encourage customers to share their opinions. A great way is direct contact, for example by phone, where the customer feels that their opinion is important to the company. In exchange for their time and opinions, companies often offer various types of bonuses, such as discounts or special offers.
Ambitna Marka on the influence of customer opinions on the brand
As CEO of Creative Marketing Agency Ambitna Marka, I was invited to an interview by the Franchising newspaper. We talked about how much influence customer opinions have on a brand.
In my work as an SEO expert, I often emphasize how important customer reviews are for a company operating online. The lack of reviews or recommendations on the Internet often means a lack of visibility for the company in the eyes of potential customers. One of the main reasons I encourage collecting online reviews is their impact on the quality of the company's profile in social media and improving so-called organic searches. The impact of customer reviews is significant for building brand awareness. In many trainings, I demonstrate how companies with a higher number of positive reviews usually achieve better positions in search results. Although many factors affect search engine rankings, the number and quality of reviews is one of the easiest to achieve indicators of success.
Obtaining customer feedback
There are many ways to encourage customers to share their opinions. Offering discount vouchers for reviews or allowing customers to share photos of purchased products are just a few of them. Organizing contests on social media not only collects opinions, but also increases traffic to the profile and expands its reach. It is also worth implementing a loyalty system that rewards customers for their reviews, reducing the cost of their future purchases.
In my experience, providing customers with ready-made review templates that they can sign with their name or pseudonym is an effective solution. Often, customers are not sure how to express their opinions or simply do not have time for it. Therefore, it is worth asking them a few supporting questions that will help them describe their experience with the product or service. And finally, let's not forget to regularly remind customers about the possibility of leaving a review - but not too much, so as not to become intrusive.
Table of Contents Hide
1 Online Customer Opinion: The Key to Success in Modern Marketing
1.1 Marketing Treasure: Authentic Customer Reviews
1.2 Obtaining customer feedback
What is the impact of customer feedback on building brand awareness and reputation? I am convinced that every entrepreneur asks themselves this question. After all, we exist and want to be there for our customers. However, what is the real impact of customer feedback on our brand? The Franchising newspaper examined the issue of customer feedback. The Franchising newspaper is a periodical aimed at people interested in the world of business based on the franchise model. Thanks to it, both novice entrepreneurs and experienced owners of franchise networks can explore the secrets of this specific business model.
Customer Opinion Online: The Key to Success in Modern Marketing
Nowadays, online customer reviews are used as traditional references, but they are provided through digital means rather than in person. Such reviews are a valuable source of information for people trying to choose from a variety of similar products or services. In a world where advertising and marketing messages for many products are similar, consumers mexico business email list are increasingly looking for real, independent opinions from other users before making a purchase decision. Moreover, the value of such reviews increases with the price of the product. We often notice that potential customers trust a review from an unknown person on the Internet more than official statements or recommendations from celebrities in advertisements. This psychological mechanism of trusting the opinions of others is known as the "principle of social proof".
Marketing Treasure: Authentic Customer Reviews
Customer reviews not only convince the undecided, but also provide unique content that brands can use in their marketing, at no additional cost. Interestingly, the most trusted product ratings for customers are those on a scale of 4.0 to 4.8. According to the report "E-commerce in Poland 2021" prepared by Gemius, the most important for consumers are opinions posted on various websites, discussion forums and social media.
To effectively collect these valuable opinions, brands use various tools, such as Google business cards, platforms such as Opineo, or industry portals such as Booking.com. However, it is important to encourage customers to share their opinions. A great way is direct contact, for example by phone, where the customer feels that their opinion is important to the company. In exchange for their time and opinions, companies often offer various types of bonuses, such as discounts or special offers.
Ambitna Marka on the influence of customer opinions on the brand
As CEO of Creative Marketing Agency Ambitna Marka, I was invited to an interview by the Franchising newspaper. We talked about how much influence customer opinions have on a brand.
In my work as an SEO expert, I often emphasize how important customer reviews are for a company operating online. The lack of reviews or recommendations on the Internet often means a lack of visibility for the company in the eyes of potential customers. One of the main reasons I encourage collecting online reviews is their impact on the quality of the company's profile in social media and improving so-called organic searches. The impact of customer reviews is significant for building brand awareness. In many trainings, I demonstrate how companies with a higher number of positive reviews usually achieve better positions in search results. Although many factors affect search engine rankings, the number and quality of reviews is one of the easiest to achieve indicators of success.
Obtaining customer feedback
There are many ways to encourage customers to share their opinions. Offering discount vouchers for reviews or allowing customers to share photos of purchased products are just a few of them. Organizing contests on social media not only collects opinions, but also increases traffic to the profile and expands its reach. It is also worth implementing a loyalty system that rewards customers for their reviews, reducing the cost of their future purchases.
In my experience, providing customers with ready-made review templates that they can sign with their name or pseudonym is an effective solution. Often, customers are not sure how to express their opinions or simply do not have time for it. Therefore, it is worth asking them a few supporting questions that will help them describe their experience with the product or service. And finally, let's not forget to regularly remind customers about the possibility of leaving a review - but not too much, so as not to become intrusive.