The importance of social media analysis - Why is it important?
Posted: Wed Dec 04, 2024 9:52 am
Social media is a powerful and high-yielding platform for brands to market themselves, and marketers who understand the importance of social media analytics are relying heavily on data to develop effective social media strategies.
A large number of marketers already use social media to achieve various marketing goals.
So why do they choose social media over other channels and how does social media analytics help them?
In this article, we will reveal exactly that.
So let's get straight to the point.
Why do they choose social media?
The reason is simple: the social media user base is diverse armenia phone number resources including people of all ages, as seen in this survey by the Pew Research Center . If you have something to sell, there’s a good chance social media has an audience for you.
Why choose social media.png
Source: Research Gate
But as promising as it may be, marketing on social media can be overwhelming and cause businesses to lose focus.
This is where social media analytics prove their value.
By analyzing different social media metrics, you can gain invaluable insights that can help you create a competitive and results-oriented strategy.
Need some convincing about the importance of social media analytics and how it can strengthen your business strategy? Read on to find out how it can be advantageous for your brand.
6 ways social media analytics can benefit your brand
The importance of social media analytics for businesses of all types cannot be denied.
Here are 6 reasons why you should consider investing in social media analytics to strengthen your marketing efforts.
#1. It helps create better buyer personas
One of the foundations of any marketing strategy is understanding who you are marketing to. Without defining your target audience, your marketing campaigns are like shooting arrows in the dark.
Social media analytics tools can collect a variety of data about your followers’ interests, demographics, habits, and purchasing habits. This data can be used to understand the attitudes, preferences, and behaviors of your target audience.
When you are armed with the right buyer personas and customer segments, you are in a better position to meet the needs of your audiences.
With targeted and more personalized messaging, you can grab their attention and move them through your conversion funnel. This is especially important for B2B lead generation , as you’ll need to connect with multiple stakeholders from a single organization using an account-based marketing approach .
Each stakeholder needs to be targeted with different messages, even if they are from the same organization. The only way to achieve this is to drill down into the target audience and segment it into hyper-focused segments.
#2. Make more strategic decisions
The importance of social media analytics lies in gaining valuable, accurate, and real-time insights into your reach and engagement .
It dives deeper into data than just measuring likes and shares to get a clear understanding of how your social media campaigns are performing compared to your competitors.
What this basically means is that you can make data-driven decisions to focus your efforts on achieving specific goals.
For example, if you sell online courses, it’s important to reach your target customers where they are, which is where social media analytics can come in handy.
When you’re armed with insights, you can choose the right platforms, opt for the right campaign types, and better leverage your social media marketing budget to target those most likely to engage with your content.
#3. Perform sentiment analysis
Social media is a platform where people openly share their emotions, feelings, and opinions. This unstructured data can be extremely valuable for marketers to create campaigns that better resonate with the emotions of their target audience.
This is where the importance of sentiment analysis comes in. Social media analytics tools can analyze both positive and negative sentiment.
Let’s say you’re marketing on Instagram or Facebook to build your brand. You can imagine how sentiment analysis can add great value to your strategy. You can use positive emotions related to product satisfaction as social proof.
At the same time, any negative feelings about customer service, pricing, product features or the delivery process can be quickly addressed with compensation to maintain a healthy brand reputation.
This is especially important for improving your online public relations. If you fail to prevent negative sentiment among your target audience, there is a high probability that this will turn into a major PR crisis. Quickly analyzing public sentiment and acting accordingly can help you avoid such a mishap. The Pepsi ad backlash is an example of a PR crisis that sentiment analysis can help to quickly prevent.
#4. Create more engaging content
The value of high-quality content can never be underestimated. To understand the importance of social media analytics, you need to consider what difference it can make to your content creation strategy .
With analytics, you can understand what type of content your audience clicks on. Based on the insights, you can confidently test out some of your out-of-the-box campaign ideas to determine which ones work best for you.
Posting at the right time is a crucial part of your social media marketing strategy, and you need to post when your audience is more likely to be actively engaged. You can check out this list of the best social media management software to plan your social media posts, prepared by Attrock .
Additionally, social media analytics can provide you with insights specific to each social media platform, helping you customize your content to fit your target audience on each platform. For example, you can use LinkedIn automation tools to automate your manual activities on LinkedIn .
This increased relevance can help increase the engagement and reach of your content on every platform you target, which can increase your chances of conversion.
Backed by all of this analytics, you can make better use of your advertising software and create ads that not only engage but also increase your sales.
#5. Take your customer service to the next level
Did you know that the global customer experience management market is worth $11.34 billion ?
So why is it so important?
Because 81% of consumers say positive customer service increases their brand loyalty.
Positive customer service increase brand loyalty.png
Source: Zendesk
And social media analytics tools can go a long way in taking your customer service to the next level.
With the insights gained from social listening, you can analyze what customers are saying about you and respond to them accordingly.
The insights gained can be used to create personalized recommendations and messages. You can also leverage them for email marketing. Once you’ve built a strong email list, you can nurture your leads with more meaningful communications at different stages.
By doing this, you establish yourself as a trustworthy brand that cares about its customers.
#6. Measure your performance and ROI
The importance of social media analytics is felt not only before or during a campaign, but even after the campaign has ended.
It helps you measure how your brand is performing across various social media channels.
A large number of marketers already use social media to achieve various marketing goals.
So why do they choose social media over other channels and how does social media analytics help them?
In this article, we will reveal exactly that.
So let's get straight to the point.
Why do they choose social media?
The reason is simple: the social media user base is diverse armenia phone number resources including people of all ages, as seen in this survey by the Pew Research Center . If you have something to sell, there’s a good chance social media has an audience for you.
Why choose social media.png
Source: Research Gate
But as promising as it may be, marketing on social media can be overwhelming and cause businesses to lose focus.
This is where social media analytics prove their value.
By analyzing different social media metrics, you can gain invaluable insights that can help you create a competitive and results-oriented strategy.
Need some convincing about the importance of social media analytics and how it can strengthen your business strategy? Read on to find out how it can be advantageous for your brand.
6 ways social media analytics can benefit your brand
The importance of social media analytics for businesses of all types cannot be denied.
Here are 6 reasons why you should consider investing in social media analytics to strengthen your marketing efforts.
#1. It helps create better buyer personas
One of the foundations of any marketing strategy is understanding who you are marketing to. Without defining your target audience, your marketing campaigns are like shooting arrows in the dark.
Social media analytics tools can collect a variety of data about your followers’ interests, demographics, habits, and purchasing habits. This data can be used to understand the attitudes, preferences, and behaviors of your target audience.
When you are armed with the right buyer personas and customer segments, you are in a better position to meet the needs of your audiences.
With targeted and more personalized messaging, you can grab their attention and move them through your conversion funnel. This is especially important for B2B lead generation , as you’ll need to connect with multiple stakeholders from a single organization using an account-based marketing approach .
Each stakeholder needs to be targeted with different messages, even if they are from the same organization. The only way to achieve this is to drill down into the target audience and segment it into hyper-focused segments.
#2. Make more strategic decisions
The importance of social media analytics lies in gaining valuable, accurate, and real-time insights into your reach and engagement .
It dives deeper into data than just measuring likes and shares to get a clear understanding of how your social media campaigns are performing compared to your competitors.
What this basically means is that you can make data-driven decisions to focus your efforts on achieving specific goals.
For example, if you sell online courses, it’s important to reach your target customers where they are, which is where social media analytics can come in handy.
When you’re armed with insights, you can choose the right platforms, opt for the right campaign types, and better leverage your social media marketing budget to target those most likely to engage with your content.
#3. Perform sentiment analysis
Social media is a platform where people openly share their emotions, feelings, and opinions. This unstructured data can be extremely valuable for marketers to create campaigns that better resonate with the emotions of their target audience.
This is where the importance of sentiment analysis comes in. Social media analytics tools can analyze both positive and negative sentiment.
Let’s say you’re marketing on Instagram or Facebook to build your brand. You can imagine how sentiment analysis can add great value to your strategy. You can use positive emotions related to product satisfaction as social proof.
At the same time, any negative feelings about customer service, pricing, product features or the delivery process can be quickly addressed with compensation to maintain a healthy brand reputation.
This is especially important for improving your online public relations. If you fail to prevent negative sentiment among your target audience, there is a high probability that this will turn into a major PR crisis. Quickly analyzing public sentiment and acting accordingly can help you avoid such a mishap. The Pepsi ad backlash is an example of a PR crisis that sentiment analysis can help to quickly prevent.
#4. Create more engaging content
The value of high-quality content can never be underestimated. To understand the importance of social media analytics, you need to consider what difference it can make to your content creation strategy .
With analytics, you can understand what type of content your audience clicks on. Based on the insights, you can confidently test out some of your out-of-the-box campaign ideas to determine which ones work best for you.
Posting at the right time is a crucial part of your social media marketing strategy, and you need to post when your audience is more likely to be actively engaged. You can check out this list of the best social media management software to plan your social media posts, prepared by Attrock .
Additionally, social media analytics can provide you with insights specific to each social media platform, helping you customize your content to fit your target audience on each platform. For example, you can use LinkedIn automation tools to automate your manual activities on LinkedIn .
This increased relevance can help increase the engagement and reach of your content on every platform you target, which can increase your chances of conversion.
Backed by all of this analytics, you can make better use of your advertising software and create ads that not only engage but also increase your sales.
#5. Take your customer service to the next level
Did you know that the global customer experience management market is worth $11.34 billion ?
So why is it so important?
Because 81% of consumers say positive customer service increases their brand loyalty.
Positive customer service increase brand loyalty.png
Source: Zendesk
And social media analytics tools can go a long way in taking your customer service to the next level.
With the insights gained from social listening, you can analyze what customers are saying about you and respond to them accordingly.
The insights gained can be used to create personalized recommendations and messages. You can also leverage them for email marketing. Once you’ve built a strong email list, you can nurture your leads with more meaningful communications at different stages.
By doing this, you establish yourself as a trustworthy brand that cares about its customers.
#6. Measure your performance and ROI
The importance of social media analytics is felt not only before or during a campaign, but even after the campaign has ended.
It helps you measure how your brand is performing across various social media channels.